A long, complicated marketing plan can bog you down and make it harder to take action. Allan Dib’s One-Page Marketing Plan offers a simple framework that helps you focus on the essentials. This approach lets you map out a clear, effective strategy on a single page.
Do you want a marketing plan that’s easy to create and execute? Schedule a Discovery Call today to streamline your sales and marketing strategies.
What is the One-Page Marketing Plan?
The Allan Dib Marketing Plan is a straightforward tool for organizing your marketing efforts into three stages: Before, during, and after the sale. Each phase outlines specific actions to attract, convert, and retain customers.
Key Features of the One-Page Marketing Plan Framework:
- Simplicity: Focus on what drives results instead of overwhelming details.
- Structure: Divide your plan into actionable sections for clarity.
- Adaptability: Keep it concise so you can quickly adjust as needed.
How to Use the One-Page Marketing Plan Framework
Step 1: Segment Your Strategy
Divide your marketing into three customer journey marketing plan phases:
- Before the Sale: Focus on attracting your Ideal Customer Profile (ICP). What messaging and channels will resonate most with them?
- During the Sale: Build trust and guide prospects toward a purchase through personalized emails, webinars, or demos.
- After the Sale: Retain customers with loyalty programs, valuable content, or personal follow-ups to encourage repeat business.
This phased approach ensures you cover all customer journey marketing phases without overcomplicating your efforts.
Step 2: Focus on Your Ideal Audience
A deep understanding of your audience is essential for success. Start by defining your Ideal Customer Profile (ICP):
- What are their pain points?
- What solutions are they seeking?
- Where do they spend their time online or offline?
Tailor your messaging and outreach to connect with the right people.
Step 3: Simplify Your Metrics
Track your results with a few clear Key Performance Indicators (KPIs). Too many metrics can overwhelm you. Focus on the right ones to stay on track.
Examples of KPIs to Track:
- Traffic: How many people are visiting your website or landing pages?
- Conversion Rate: How many visitors are taking meaningful actions?
- Retention Rate: How many customers stay engaged or come back for more?
These metrics make it easier to monitor your progress and create simplified marketing strategies.
Read More: Building a Marketing Playbook for Scalable Success
Why the One-Page Plan Works
This Allan Dib marketing plan works because it simplifies your marketing efforts. By narrowing your focus to key actions and metrics, you can:
- Avoid wasting time on unnecessary tasks.
- Communicate your plan clearly to your team or stakeholders.
- Quickly adapt to changes in your market or business.
A concise plan also encourages regular review and optimization. Instead of letting a detailed strategy gather dust, you can easily revisit your one-page plan to track progress and make improvements.
Get Started with Your One-Page Marketing Plan
- Write Your Plan: Outline your key actions for Before, During, and After the sale on one page.
- Choose Your Metrics: Pick a few KPIs to measure success and keep your plan focused.
- Optimize Regularly: Review your plan often to adjust and stay on track.
The One-Page Marketing Plan simplifies marketing, making it easier to execute and more effective in driving results. Whether you’re launching a new campaign or creating simplified marketing strategies, this approach can help you focus, align, and achieve your goals.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
