Landing Page Copywriting for Founders (No Copywriter Required)

You don’t need a Madison Avenue pedigree to write landing page copy that converts. As a founder, you already know your product, your customer, and the problem you solve. What you need is a simple, proven framework to turn that knowledge into copy that drives action.

Here’s how to write landing page copy that sells—without hiring a copywriter.

✍️ Start with a Clear, Benefit-Driven Headline

Your headline is your first impression. Make it count. Focus on the core benefit your product or service delivers.

Formula: “Get [specific result] without [common pain point]”
Example: “Get More Qualified Leads Without Spending Hours on Cold Outreach”

Keep it clear, concise, and customer-focused.

🧠 Speak Directly to Your Ideal Customer

Use language that resonates with your target audience. Avoid jargon and focus on their needs and desires.

Tips:

Use “you” to make it personal
Highlight specific problems and how you solve them
Use testimonials or real quotes to build trust

🎯 Focus on a Single Call-to-Action (CTA)

Your landing page should have one clear goal. Whether it’s signing up for a trial, scheduling a demo, or downloading a resource, make your CTA prominent and compelling.

Tips:

Use action-oriented language (e.g., “Start Your Free Trial”)
Place the CTA above the fold and repeat it at the bottom
Use contrasting colors to make it stand out

🧪 Test and Iterate

No copy is perfect on the first try. Use A/B testing to experiment with different headlines, CTAs, and messaging. Analyze the results and refine your copy accordingly.

Tips: