How to Simplify Your Marketing with a Three-Phase Strategy

Creating an effective marketing plan can feel overwhelming, but it doesn’t have to be. A Before, During, and After marketing plan with three distinct stages makes it easier to focus on one step at a time without tackling everything at once. Simplified marketing strategies help you stay organized and make steady progress toward your goals.

Do you want to create simplified marketing strategies that boost efficiency? Schedule a Discovery Call today to build a plan that works for you.

Why Segmenting Your Plan Works

A three-phase marketing strategy lets you focus on smaller, actionable tasks instead of trying to “boil the ocean.” Working on each phase individually allows you to:

Build momentum.
Address challenges in manageable steps.

The Three Customer Journey Marketing Phases

1. Before the Sale

This is where you attract and engage potential customers. The goal is to create awareness and generate interest in your product or service.

Actions to Take:

Define your Ideal Customer Profile (ICP) and tailor your messaging to their needs.
Create lead magnets like eBooks or webinars to capture attention.
Use targeted channels like social media ads or email campaigns to reach your audience.

2. During the Sale

In this phase, your focus shifts to nurturing leads and converting them into customers. It involves building trust and guiding prospects through the decision-making process.

Actions to Take:

Use personalized email sequences to follow up with leads.
Offer free demos or consultations to address specific needs.
Highlight testimonials or case studies to show real-world results.

3. After the Sale

Your work doesn’t stop once the sale is made. Retaining customers and turning them into loyal advocates is key to long-term success.

Actions to Take:

Send follow-up emails to ensure customer satisfaction.
Offer loyalty programs or exclusive content to keep them engaged.
Ask for referrals or reviews to grow your customer base.

How to Get Started

Outline Your Plan
Write down the key actions for your customer journey marketing phases (Before, During, After).
Prioritize Incremental Steps
Break each phase into small, manageable tasks.
Review and Refine
Regularly revisit your plan to track progress and make improvements.

This three-phased marketing strategy simplifies your approach, allowing you to focus on the most important actions without feeling overwhelmed.