The holiday season is often seen as a “dead zone” for sales, but it doesn’t have to be. By taking a strategic approach, you can use this time to set yourself up for a strong start in the new year. This guide shows how to fill your sales pipeline, book your calendar, and create momentum without working through the holidays.
Want to kickstart your sales and marketing strategy for 2025? Schedule a Discovery Call.
Why the Holidays Are a Unique Opportunity
Most people assume the holidays are unproductive for sales due to clients winding down and fewer meetings getting booked. However, this is the perfect time to:
- Build urgency and FOMO (Fear of Missing Out).
- Reschedule stalled deals or dormant leads.
- Prepare your CRM for a seamless start in January.
The key to your holiday sales strategy is to use sales automation tools like your CRM and email sequences to keep your database working while you step away.
Steps to Jumpstart Sales Pipeline
1. Segment Your Leads
Organize your CRM into clear categories:
- Active leads: Contacts who have shown interest but haven’t committed.
- Prepared proposals: Deals where you’re waiting for final confirmation.
- Aged leads: Older prospects who may still convert.
2. Craft 3-Email Sequences for Each Segment
A well-crafted sequence should:
- Create urgency (“Only a few slots left for January!”).
- Offer value (e.g., strategy sessions for the new year).
- Be concise and personalized.
For example, start with a subject line like:
“Let’s start 2025 strong – limited openings available.”
Keep the body short, focusing on scheduling time for early January.
3. Set Up and Automate Email Campaigns
Use your CRM to send staggered email sequences, ensuring leads hear from you at optimal times:
- Send the first email today.
- Space follow-ups five and nine days apart.
- Avoid emails during major holidays.
If you don’t have a CRM, consider using sales automation tools like Close.com. It’s efficient and perfect for creating workflows and tracking responses.
Read More: How to Create a Fun and Engaging Go-to-Market Manifesto for Your Startup
Tips for Maximizing Results
- Leverage Scarcity: Reduce calendar availability to create urgency. Ensure you have some slots open within the next 24 hours to capture quick conversions.
- Prepare in Advance: Block off your holidays and ensure no meetings can be scheduled during this time.
- Focus on Conversations: Automate the grunt work so you can concentrate on actual sales calls and responses.
A Winning Formula for the New Year
Automate your outreach and plan your calendar strategically to jumpstart sales pipeline and create a plan that works for you—even while you’re on vacation. When January 6th arrives, you’ll have a full schedule and a pipeline primed for conversion.
Follow these holiday sales strategy tips and watch your 2025 get off to its strongest start yet.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
