Imagine never running out of LinkedIn content ideas again. With a simple system, you can create over 1,000 LinkedIn post ideas in just one hour. These ideas can help you build your personal brand, establish thought leadership, and generate leads for your business.
This method will transform the way marketers, sales professionals, and entrepreneurs create LinkedIn content.
Are you struggling to build consistent LinkedIn content that drives engagement? Schedule a Discovery Call and learn how to generate LinkedIn posts that attract leads.
Step 1: Choose Your Seed Ideas
A seed idea is a core topic that aligns with your expertise and interests your audience. Focus on one aspect of your product, service, or the challenges faced by your ideal customer profile (ICP).
Examples:
- For B2B: Lead generation or cold outreach.
- For B2C: Home equity tips or advice for first-time homebuyers.
Step 2: Use the LinkedIn 5x5x5 Matrix
The LinkedIn 5x5x5 matrix takes your seed idea and expands it into hundreds of topics.
Start with Five Core Pillars:
- Problem Solving: Address common challenges faced by your audience.
- Education: Teach your audience something new.
- Use Cases: Highlight real-world applications or success stories.
- Industry Trends: Share insights about emerging trends in your field.
- Features & Benefits: Showcase your product or service’s advantages.
For each pillar, brainstorm five subtopics.
For example, under Problem Solving, you might include:
- Common lead generation challenges.
- Uncommon roadblocks to growth.
- Problems your solution addresses.
- Competitor shortfalls.
- Future issues your product can solve.
Add Angles to Each Subtopic:
Next, take each subtopic and approach it from five different angles:
- Beginner vs. Advanced perspectives.
- Contrarian views or common misconceptions.
- Predictions for the future.
- Step-by-step guides.
- Personal stories or experiences.
Final Step: Format Variations
For every idea, decide on the format:
- How-to posts.
- Lists (e.g., “10 Ways to…”).
- Industry opinions.
- Short videos or infographics.
When multiplied, this process generates 625 unique LinkedIn content ideas.
Read More: 10 Budget-Friendly Marketing Tactics for Startups
Step 3: Scale with AI Tools for LinkedIn Content
To take your ideation even further, use AI tools for LinkedIn content to brainstorm additional topics.
Example Prompt:
“I want to generate LinkedIn posts about lead generation. Use these core pillars: Problem Solving, Education, Use Cases, Industry Trends, Features & Benefits. Provide titles and short descriptions in a table.”
Benefits of AI Integration:
- Quickly scale from 625 to over 1,000 unique ideas.
- Refine and organize these ideas into a detailed editorial calendar.
Step 4: Engage and Iterate
Once you start posting, use feedback to refine your content strategy:
- Use Comments and Polls: Ask your audience questions to generate new ideas.
- Track Metrics: Identify which posts get the most engagement and replicate their structure.
- Repurpose Content: Turn high-performing posts into videos, infographics, or slide decks.
Build Endless Content with Ease
Combine the 5x5x5 matrix with AI tools and audience engagement to ensure you never run out of LinkedIn content ideas. Start small, build momentum, and establish yourself as an expert in your niche.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
