It isn’t enough to focus solely on positioning statements when building a successful go-to-market (GTM) strategy. To truly align your team and drive growth, you need something more—a Manifesto. A Manifesto defines your purpose, vision, and values and keeps everyone moving in the same direction as your company grows.
In this article, I’ll walk you through a simple seven-step process for creating a Go-to-Market Manifesto that becomes the core of your organization.
Want to align your team and boost your GTM strategy? Schedule a Discovery Call Today!
Step 1: Clarify Your Purpose and Vision
Start the go-to-market process by defining your purpose and vision. Why does your company exist? What’s your big-picture goal? This helps guide decisions and keeps everyone focused on what matters.
Step 2: Define Your Core Values
Your core values are the principles that shape your company’s culture and decision-making and guide your go-to-market plan. Make them actionable and easy to follow, so your team can live them every day.
Step 3: Understand Your Audience
Get clear on who you’re serving. Who is your target audience, and what are their pain points? Define your Ideal Customer Profile (ICP) and create solutions that meet their needs.
Step 4: Position Your Product
Define where your product fits in the market. What makes you different? What problem do you solve better than anyone else? Clear positioning helps your team communicate value effectively.
Read More: How Early-Stage Startups Can Survive and Thrive
Step 5: Establish Your Messaging
The next step of your go-to-market process involves crafting concise messaging that resonates with your audience. This includes your elevator pitch, website copy, and sales scripts. Your message should solve your audience’s problems and set you apart from competitors.
Step 6: Set Measurable Goals
Set clear, measurable goals that align with your vision. These goals give your team a roadmap for success. Think about metrics like revenue, customer growth, or market share.
Step 7: Foster Team Alignment
Your go-to-market plan should align everyone in the company, from new hires to leadership. It’s the tool that keeps your team unified, ensuring everyone moves toward the same goals.
Keep Moving Forward
A Go-to-Market Manifesto is more than just a positioning tool—it unites your purpose, values, and strategy. Follow these steps to create a guiding document that keeps your team aligned and your business growing.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
