When crafting a positioning statement or Manifesto for your startup, it’s important to be bold, different, and definitive. But there’s a catch—it has to be authentic. Bold statements can grab attention, but if they aren’t rooted in truth, they fall flat. Your team and customers need to believe in what you stand for, and that belief comes from authenticity.
In this article, I’ll walk you through the steps involved in creating a bold positioning statement and authentic brand Manifesto that are true to your company’s values.
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Be Bold, but Stay Authentic
A bold positioning statement makes strong claims about what your company does and how it’s different from the competition. But it’s not just about making bold promises—it’s about making promises you can keep.
Boldness can set you apart from the crowd, but the key is that your claims need to be authentic. Don’t just say something because it sounds good. Make sure your business can back up every claim in your positioning and Manifesto. If your company promises big results, your team must be capable of delivering those results.
Why Authenticity Matters
When your positioning is authentic, it builds trust with your customers and your team. People will buy into your message if they believe you can deliver on your promises. This creates loyalty and a solid reputation.
On the other hand, making claims you can’t back up can damage trust. If your positioning statement overpromises and underdelivers, it’s hard to recover. Your customers will lose confidence, and your team may feel disconnected from the company’s message.
Crafting Positioning Statement
When crafting a positioning statement, consider the following elements:
- Be clear about what you do: Focus on your product or service’s key benefits.
- Make it bold: Stand out by making confident claims about how you solve problems.
- Keep it real: Only promise what you know your company can deliver. Authenticity builds long-term trust.
Read More: How to pick the right channels for your startup
Startup Manifesto Creation
A Manifesto is more than just a positioning statement—it’s a deeper declaration of your company’s values and mission. It’s where you can be bold and visionary, but again, authenticity is key. Your Manifesto should reflect what your company truly believes in and strives for, and it should guide everything you do.
Here are the steps to follow in startup manifesto creation:
- Make bold, meaningful statements: Be confident in your vision for the future.
- Align it with your values: Your Manifesto should reflect your core principles.
- Ensure it’s actionable: Can your team and company live up to these ideals?
Building a Strong Message
Create a bold and authentic positioning statement and Manifesto to set a strong foundation for your brand. These elements will help you stand out in the market, build trust with customers, and align your team around a shared purpose.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
