A strong personal brand isn’t just about visibility—it’s about relevance. To stand out, you must deeply understand your ideal customer profile (ICP) and consistently address their pain points with valuable insights.
Want to learn how to build a personal brand and attract the right audience? Schedule a Discovery Call to explore proven strategies.
Start with a Commonplace Book
Creating a brand that resonates with your audience can start with developing a commonplace book—a collection of insights, quotes, examples, and solutions related to your industry. Think of it as your go-to resource for addressing the biggest challenges in your field.
I personally do this in an analog way, but the format doesn’t matter. The key is to document:
- Pain points your audience struggles with.
- Solution sets that effectively address those problems.
- Stories and examples that illustrate key concepts.
Over time, this becomes a powerful reference guide that helps you create content, engage in discussions, and position yourself as an expert. Instead of scrambling for ideas, you’ll have a structured way to tap into the core issues your audience cares about.
Why a Commonplace Book Works
1. It Helps You Speak Directly to Your Audience
Consistently capturing pain points and solutions helps you naturally understand your audience better. This personal branding strategy allows you to craft messages that resonate and add real value. Instead of guessing what your audience wants, you’ll have a roadmap of real concerns and actionable insights.
2. It Makes Content Creation Easier
Struggling with what to post? A commonplace book gives you an endless supply of ideas. Instead of starting from scratch, you can pull from your notes and create insightful content quickly. This is especially useful for:
- Social media posts
- Blog articles
- Podcast discussions
- Sales conversations
3. Positioning Yourself as an Industry Expert
People trust those who understand their challenges. When you continuously share solutions and stories from your industry, you become the go-to resource in your space. Over time, your audience will see you as someone who truly understands them, rather than just another voice in the noise.
4. It Builds a Consistent Narrative
Creating a brand that resonates with your audience doesn’t happen overnight—it’s built through consistency. Keeping a commonplace book ensures your messaging stays aligned with your audience’s needs over time. This prevents your brand from feeling scattered and helps you build a recognizable and trusted voice.
5. It Prepares You for High-Value Conversations
Whether you’re engaging in LinkedIn discussions, speaking on podcasts, or pitching your services, having a commonplace book ensures you’re never at a loss for words. You’ll always have relevant stories, stats, and solutions at your fingertips.
Read More: Why Core Values Matter in Your Go-to-Market Strategy
Start Capturing and Sharing Today
If you want to create a personal branding strategy that attracts and engages your ideal audience, start documenting now. Keep track of:
- Pain points your audience faces.
- Solutions that provide real value.
- Industry insights that shape your messaging.
Then, use that knowledge to create content, share ideas, and start meaningful conversations.
Your personal brand is built on what you repeatedly share—make sure it’s valuable. The more you refine your messaging and stay aligned with your audience’s needs, the stronger your brand will become.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
