Revenue Operations (RevOps)

There’s a moment in every founder’s journey when it hits:That dream client you chased for months? They’re now the reason your team dreads logging in. They’re not a partner. They’re a drain. On scope. On morale. On every process you thought you had nailed. And eventually, you realize: you need to fire them. Reddit is […]

Founders obsess over revenue, burn rate, and CAC. And sure—those matter. But they’re lagging indicators. They tell you what already happened. What you need are leading metrics—the early signals that something’s working, or more often, breaking. If you want to move faster, make better decisions, and lead with clarity, track these three metrics now. Most

Let’s cut to it. If you’re a B2B founder and you’re still avoiding direct sales conversations, you’re not building—you’re guessing. You’re not scaling—you’re stalling. Founders love product. Founders love vision decks. Founders love the idea of inbound leads magically filling the pipeline. But founders hate the grind of a sales call. Why? Because sales calls

Mortgage brokers don’t have the luxury of fluff. Their leads are skeptical. The timelines are tight. The margins are slim. And yet—they generate, qualify, and close business every single day. Sound familiar? If you’re a B2B founder trying to build a repeatable lead engine, there’s a surprising amount you can learn from the mortgage world.

Let’s be clear—if your marketing team thinks they’re “crushing it” because downloads are up, but your sales team is ghosted on every call, you’ve got a lead quality problem. And it usually starts with a fuzzy line between an MQL and an SQL. Here’s how to get both teams speaking the same language—and how to

You’re growing. Pipeline’s heating up. But something’s off. Leads are coming in, but deals aren’t closing. Or your sales team is doing fine—but you’re not attracting the right audience in the first place. You know you need help. But the question is: should you hire a B2B marketing agency or bring in a revenue operator?

In the early stages of a startup, it’s common to try various marketing tactics—launching a quick email campaign here, posting on social media there—without a cohesive strategy. While this approach might yield some short-term results, it often leads to inconsistent messaging, wasted resources, and missed opportunities. As your business grows, it’s crucial to transition from

In the beginning, you are the growth engine. You’re selling the vision. You’re answering support tickets. You’re posting on LinkedIn. You’re running demos from your phone. That’s the beauty—and the trap—of founder-led growth. At some point, what got you here won’t get you there. The same founder hustle that drove early traction becomes the very

MQLs made sense when gated PDFs ruled the world.But in today’s buying landscape? They’re noise. Someone downloads your ebook, clicks an email, and boom—your CRM thinks they’re ready to buy.Sales calls them. They ghost. Everyone blames each other. It’s time to kill the MQL and upgrade your lead qualification strategy. What’s Wrong with the MQL

Most B2B demand gen strategies are built around your funnel stages: Awareness → Consideration → Decision. But here’s the truth: your buyers aren’t following your timeline—they’re following theirs. They don’t care about your campaign calendar. They care about solving their problem. And unless your strategy meets them at that moment, you’re just background noise. Let’s