Revenue Operations (RevOps)

Most B2B marketers still build for the old model:Ad → Click → Form → Demo → Close. But modern buyers don’t move in straight lines. They browse. They listen. They share. They ghost you—then reappear ready to buy. If you’re only focused on conversions, you’re missing the journey that makes the conversion possible. To win […]

Most B2B teams obsess over leads.But by the time someone fills out your form or books a demo, their decision is already 70% made. They’ve researched you. Talked about you. Compared you.And most of it? You’ll never see it in your analytics. Welcome to the invisible funnel—the real buying journey that starts long before attribution