CRM automation should streamline your sales process—not sabotage it. But too often, founders and sales teams fall into automation traps that frustrate buyers, confuse reps, and choke pipeline flow. Let’s break down the most common CRM automation mistakes—and how to avoid them. 1. Automating Without a Clear Strategy Just because you can automate something doesn’t […]
CRM Automation Mistakes That Cost You Sales Read More »
In the vast sea of podcasts, standing out requires more than just compelling content. Optimizing your podcast for both Google and Spotify is essential to getting discovered, growing your audience, and turning casual listeners into loyal fans. Let’s break down the core strategies that move the needle for podcast SEO—no fluff, no jargon. 1. Optimize
SEO for Podcasts: How to Get Found in Google and Spotify Read More »
Cold emailing can feel like throwing darts in the dark. But with strategic A/B testing, you can illuminate what truly works—and what’s just noise. Whether you’re selling, recruiting, or booking meetings, it pays to know which changes actually move the needle. Let’s break down the high-impact tests founders and marketers should be running. 1. Subject
Cold Email Split Tests: What Actually Moves the Needle? Read More »
If you’re a technical founder, marketing might feel like a foreign language—full of buzzwords and vague promises. But here’s the truth: even the most brilliant product won’t sell itself. Positioning isn’t about flashy slogans; it’s about clearly communicating the unique value your product offers. Let’s break down a straightforward positioning strategy tailored for technical minds.
Positioning Strategy for Technical Founders Who Hate Marketing Read More »
Your martech stack is supposed to be a growth engine—not a graveyard of forgotten logins and overlapping tools. But too often, we see teams drowning in tech they don’t use, can’t integrate, or no longer need. It’s time to triage. This isn’t about chasing the latest shiny object. It’s about making your stack lean, aligned,
Triage Your Martech Stack: Tools to Keep, Kill, or Combine Read More »
Here’s the truth: Most startup founders think persuasion is about the pitch deck. Or the killer offer. Or the sleek logo with a nod to some obscure Greek myth. It’s not. At least, not entirely. Real persuasion—the kind that gets investors leaning in, top talent saying “yes,” and customers clicking “buy”—is built the same way
What Founders Can Learn About Persuasion From Spycraft Read More »
As a founder, you’ve fought hard for every click.But most of those visitors bounce. Fewer convert. And fewer still come back. Enter retargeting—the low-hanging fruit of paid marketing.Done right, it’s not creepy. It’s smart follow-through. Here’s how to think about retargeting from day one—without needing a full media team. What Is Retargeting (and Why It
Retargeting for Founders: The 101 Guide No One Gave You Read More »
In your first year, you’re not building a brand—you’re building a proof point. That means your marketing budget shouldn’t be about scale. It should be about speed to insight.What works? What doesn’t? And where’s the fastest path to revenue? Here’s how to approach Year 1 budgeting with clarity—and confidence. Principle 1: Optimize for Learning, Not
How Startup Founders Should Think About Marketing Budget in Year 1 Read More »
The problem with most B2B newsletters?They read like internal memos. Stale. Overly promotional. And built for vanity metrics—not pipeline. Your newsletter isn’t a bulletin. It’s a relationship channel.Done right, it can drive warm leads, fast feedback, and strategic trust. Let’s fix what’s broken—and rebuild one that actually works. Why B2B Newsletters Miss the Mark 1.
Why Most B2B Newsletters Fail (And What to Do Instead) Read More »
Startups don’t have time—or budget—for guesswork.And in the early stages, knowing what actually starts the buyer journey is critical. That’s where first-touch attribution shines.It’s not perfect, but it’s the simplest way to figure out what’s generating awareness, traffic, and early interest—fast. What Is First-Touch Attribution? First-touch attribution gives full credit to the first marketing interaction
The Ultimate Guide to First-Touch Attribution for Startups Read More »
