Bill Rice, Author at Bill Rice Strategy Group

Why LinkedIn Video is a Game-Changer for Your Professional Presence

Leave a Comment / B2B Marketing Strategy, Brand + Positioning / By Bill Rice

Video content is one of the most effective ways to stand out and connect with your audience on LinkedIn. While many professionals hesitate to put themselves out there, embracing video can give you a significant advantage. It helps you showcase your expertise and builds stronger, more personal connections with your network. With LinkedIn’s growing focus […]

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How to Use Influencer Engagement on LinkedIn to Build Your Presence

Leave a Comment / B2B Marketing Strategy, Brand + Positioning / By Bill Rice

LinkedIn isn’t just about connecting with prospects—it’s also a powerful platform for building credibility and increasing visibility in your industry. One of the most effective ways to achieve this is by thoughtfully engaging with influencers in your field. By following their posts and leaving meaningful comments, you can: Looking to build a stronger presence on

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How to Prepare Your LinkedIn Profile for Outreach Success

Leave a Comment / B2B Marketing Strategy, Founder Coaching / By Bill Rice

LinkedIn is a powerful platform for professional networking and lead generation, but first impressions matter. Before reaching out to prospects, your profile must reflect your expertise, professionalism, and value. Think of it as your digital storefront—when someone visits your profile, they should instantly see a credible expert who understands their industry and offers valuable solutions.

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Why Using Alternative Domains Can Safeguard Your Email Reputation While Boosting Outreach

Leave a Comment / Customer Acquisition, Email Marketing / By Bill Rice

In the world of B2B outreach, email remains one of the most powerful tools for connecting with prospects and growing your business. However, cold email campaigns come with inherent risks, particularly around email reputation and deliverability. Even the most value-driven outreach can occasionally result in spam complaints, which can tarnish your primary domain and affect

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How to Build and Manage Dynamic Outreach Lists with LinkedIn Sales Navigator

Leave a Comment / Brand + Positioning, Customer Acquisition / By Bill Rice

LinkedIn Sales Navigator is one of the most powerful tools for creating and maintaining an outreach list tailored to your Ideal Customer Profile (ICP). By leveraging its dynamic list features, you can identify prospects, track changes in their roles, and build a campaign-ready list without relying on third-party data. This streamlined process saves time and

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How to Build Outreach Campaigns That Lead to High-Impact Discovery Calls

Leave a Comment / B2B Marketing Strategy, Customer Acquisition / By Bill Rice

A successful discovery call doesn’t just happen—it’s the result of a well-planned outreach campaign that builds trust, familiarity, and curiosity. The best campaigns go beyond a single email or message. Instead, they leverage a strategic mix of 3–5 touchpoints designed to guide prospects toward scheduling a call while positioning you as an expert. By combining

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How Kick.co Saved My Business Finances After a Major Bookkeeping Service Shutdown

Leave a Comment / Founder Coaching / By Bill Rice

Small business owners often rely on outsourced bookkeeping and tax services to manage their finances. However, when your provider suddenly shuts down, it can throw your business into chaos. That’s exactly what happened to me when Bench, my bookkeeping service, abruptly closed its doors. The situation was catastrophic. Bench provided no refunds, left my books

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Field Notes Final Drop of the Year: A Perfect Blend of Style and Functionality

Leave a Comment / Founder Coaching / By Bill Rice

Field Notes has delivered another standout release with their final notebook drop of the year. This edition combines sleek aesthetics with practical features, making it ideal for those who value tools that inspire creativity and support productivity. If you’re a fan of pocket-sized notebooks that strike the perfect balance between form and function, this release

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Why Field Notes Are Worth the Investment for Creative Minds

Leave a Comment / Founder Coaching / By Bill Rice

Field Notes notebooks are more than just stationery; they represent a blend of creativity, utility, and a touch of mystery. While some may consider them a “guilty pleasure,” they deliver enough value to justify the investment, especially for those who appreciate innovative ideas and quality design. Are you curious about how creative tools like Field

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How to Use LinkedIn Sales Navigator’s Saved Search Feature for Lead Generation

Leave a Comment / Brand + Positioning, Customer Acquisition / By Bill Rice

LinkedIn Sales Navigator is one of the most powerful tools for finding and engaging with your Ideal Customer Profile (ICP). While it offers many features, one of the most effective is the Saved Search feature. This tool helps you narrow down prospects based on specific criteria and creates a dynamic feed of potential leads that

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Author name: Bill Rice