LinkedIn isn’t just for recruiters and résumés anymore. For founders, it’s the fastest, most authentic way to build credibility, attract talent, and generate inbound leads—especially in B2B. This 30-day plan will help you show up consistently, share your story, and start meaningful conversations that lead to real growth. Week 1: Set the Foundation Day 1 […]
Playbook: Your First 30 Days on LinkedIn as a Founder Read More »
In fintech, trust is the product—and the founder’s voice is one of the most effective tools to build it. You don’t need a million followers or a flashy newsletter. You just need a consistent, authentic perspective on why your company exists and how you’re solving a real problem. Let’s talk about why a voice-of-the-founder strategy
Why Fintechs Need a Voice of the Founder Strategy Read More »
Training a marketing assistant shouldn’t feel like a full-time job. With the right systems, you can delegate tasks confidently and ensure consistent results. The key? Combining well-crafted Standard Operating Procedures (SOPs) with AI tools like GPT to streamline the training process. Here’s how to make it happen. Step 1: Identify Repeatable Tasks Start by listing
How to Train Your Marketing Assistant Using SOPs + GPT Read More »
AI isn’t coming to B2B marketing—it’s already here. From intelligent copy to predictive lead scoring, it’s rewriting how we target, engage, and convert. But 2025 isn’t just about adopting AI. It’s about understanding where it adds value—and where it breaks things. Let’s look at what’s really happening on the ground. AI Predictions for 2025 1.
AI in B2B Marketing: Predictions and Pitfalls for 2025 Read More »
Most leads aren’t ready to buy on day one. They’re curious. Exploring. Evaluating. But with the right nurture strategy, you can guide them from “just browsing” to “let’s talk.” Here’s a 5-email sequence that’s been battle-tested in the trenches of startup sales—and actually converts. Email 1: The Welcome Goal: Set expectations and open the relationship.
Framework: The 5-Email Nurture Series That Converts Read More »
Not every lead is ready to buy. In fact, most aren’t. They’re browsing. Researching. Comparing. Maybe they clicked a lead magnet on impulse or filled out a form just to access a checklist. That doesn’t mean they’re worthless. Handled right, low-intent leads can turn into some of your most loyal customers. The key? Knowing what
What to Do With a Low-Intent Lead (Hint: Don’t Ditch It) Read More »
When growth stalls—even with a great product—the issue is often upstream: your messaging. If people don’t understand what you do, how it helps them, or why they should care, they won’t convert. They’ll scroll, skim, and move on. And that disconnect? It’s not their fault. It’s yours. Here’s how to tell if your startup messaging
Startup Messaging Audits: How to Know If You’re the Problem Read More »
Generating over 20,000 organic leads—without a dollar in ad spend—taught me one key truth: attention is earned, not bought. The internet rewards clarity, consistency, and connection. If you show up with value, people will find you. Here’s exactly how I did it—and how you can, too. 1. Consistency > Virality We didn’t chase trends. We
Building Demand Without Ads: What I Learned From 20K Organic Leads Read More »
If you’re a founder or solo marketer, building a content calendar might feel like one more complex task in an already packed day. But a smart, simple system can turn that chaos into consistency—and consistency into clients. Here’s how to create a weekly content rhythm that builds trust, attracts leads, and keeps your pipeline warm.
Your First B2B Content Calendar (With a 3-Post Weekly System) Read More »
As a founder, you need fast, honest feedback on your product and pitch. But real customers aren’t always available—or willing—to give it. Enter AI personas. Using tools like ChatGPT, you can simulate realistic buyer conversations, test your messaging, and prep for sales calls without needing to schedule a single Zoom. Let’s break down how to
AI Personas for Founders: How to Role-Play With ChatGPT Read More »
