Reddit is where B2B marketers go to vent—especially when growth playbooks stop working.
Scroll through r/marketing, r/saas, and r/startups, and a pattern emerges: Founders and operators are tired of bloated funnels, empty engagement, and tactics that look good in a case study but flop in real life.
Let’s break down what Reddit is calling out in 2025—and what’s actually moving the needle instead.
1. AI-Written Content at Scale
“We pumped out 50 SEO posts with ChatGPT. Zero traffic. Zero leads.” — r/marketing
Cranking out AI content without strategy is like shouting into the void. Just because it’s easy to produce doesn’t mean anyone wants to read it.
✅ Instead:
Use AI to speed up research, outlining, and drafts—but layer in real insight, founder voice, and structured value. It’s not about volume. It’s about clarity and context.
2. Social “Presence” Without Direction
“We’ve got a nice-looking grid on LinkedIn, but we’ve never gotten a single lead from it.” — r/saas
A polished content calendar with no POV, no CTA, and no conversation? That’s just noise.
✅ Instead:
Build around themes, not formats. Use content to answer buyer questions, challenge assumptions, or tease real offers. Aim for action, not applause.
3. Webinars as the Default Funnel Filler
“We hosted 3 webinars. Tons of registrants, barely anyone showed up—and zero follow-up conversion.” — r/startups
The B2B world is tired. They’re not showing up for another “7 ways to improve X” talk that sounds like every other.
✅ Instead:
Shrink the format. Run founder-led office hours. Build interactive Q&As. Or just publish the insights as a playbook. Focus on follow-up, not just attendance.
4. Endless A/B Testing Without Enough Volume
“We’re A/B testing our CTA button color… with 400 monthly visits.” — r/entrepreneur
Testing doesn’t work if there’s nothing to test. Many early-stage teams waste time optimizing microelements with no real sample size.
✅ Instead:
Focus on high-impact changes—offer, hook, format, funnel stage. And test with conviction: fewer, bolder experiments > endless micro-tests.
5. Overcomplicated Attribution Models
“We tried to build a multi-touch attribution model… and now no one trusts the data.” — r/marketing
Attribution is important—but early-stage B2B companies overengineer it. You end up with dashboards no one reads and reports that don’t change decisions.
✅ Instead:
Track first-touch, last-touch, and use founder intuition for the rest. Spend more time on conversations, not spreadsheets.
Final Word
Reddit’s marketing crowd isn’t jaded—they’re practical.
They’ve seen what doesn’t scale. What doesn’t convert. What doesn’t matter when your team is small and your message is still evolving.
In 2025, smart founders are simplifying.
They’re ditching “best practices” in favor of real ones. They’re building trust before funnels. And they’re staying close to the work that actually moves the needle.
Less noise. More signal.
That’s how you grow.
