LinkedIn offers endless possibilities for creating engaging content that connects with your audience. Instead of sticking to plain text posts, experiment with diverse formats like videos, images, and infographics. Adding variety to your LinkedIn content keeps it fresh and appealing while helping you stand out from the competition.
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Expand Beyond Text Posts
Creative LinkedIn posts are effective, but incorporating other formats can elevate your LinkedIn engagement strategies. Here are some ideas for diversifying LinkedIn content:
Short Videos
- Create quick, engaging videos to share tips or insights.
- Keep them under 90 seconds for maximum impact.
Example: Record a simple explainer on your phone and upload it directly to LinkedIn.
Screenshots for High Contrast
- Write key points or ideas in Apple Notes or a physical notebook.
- Take a screenshot or photo and post it as an image.
These creative LinkedIn posts stand out in a feed full of text.
Slide Decks and PDFs
- Turn a series of LinkedIn content ideas into a carousel or downloadable PDF.
Example: Create a slide deck explaining your top strategies, and include a link to download a more detailed version as a lead magnet.
Organize and Scale Your Content
Managing multiple content formats can feel overwhelming, but tools like spreadsheets or CSV files can help. For example, if you brainstorm 100+ ideas, organize them by:
- Title: A clear and engaging headline.
- Description: A brief summary of the content.
- Notes: Your vision for how the content will look or feel.
This process helps you stay organized and ensures every idea gets the attention it deserves.
Read More: LinkedIn Lead Generation Without Ads
Diversifying LinkedIn Content to Maximize Engagement
Combining different formats—videos, images, PDFs, and slide decks—helps you reach a broader audience. It also allows you to test which types of content perform best for your brand. Over time, you’ll discover what resonates most with your followers, creating winning LinkedIn engagement strategies that keep evolving.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
