Generating leads for your B2B business isn’t about luck—it’s about strategy. These 12 proven lead-generation strategies can help founders, sales leaders, and marketers create a steady flow of qualified leads. Let’s dive in.
Are you struggling to boost lead generation for your B2B business? Schedule a Discovery Call to uncover actionable lead-generation strategies tailored to your goals.
1. Leverage LinkedIn Content Marketing
LinkedIn is a powerful tool for building visibility and trust. Use it to post helpful content that positions your business as the go-to expert for your ideal customer profile (ICP):
- Post frequently: Share insights through text, images, and videos.
- Engage with your audience: Comment on industry influencers’ posts to increase visibility and credibility.
- Showcase expertise: Feature newsletters, videos, or carousel posts to keep your audience engaged.
2. Use Featured LinkedIn Content
Go beyond simple posts by leveraging LinkedIn content marketing capabilities:
- Publish articles, newsletters, or PDFs directly on LinkedIn.
- Share carousel posts or high-value images to stand out.
- Highlight your best insights and case studies to attract potential clients.
3. Embrace Video Marketing for B2B
Video marketing for B2B is one of the most effective ways to connect with your audience. Use platforms like LinkedIn and YouTube to reach prospects:
- Create short-form videos for LinkedIn or YouTube Shorts to build reach.
- Use long-form videos to deliver in-depth insights and drive traffic back to your website.
- Repurpose videos across platforms to save time and maximize value.
4. Maximize Sales Navigator Tips
LinkedIn Sales Navigator is an underrated goldmine for B2B prospecting. Here are some Sales Navigator tips that will help you expand your reach.
- Use advanced search filters to build a dynamic list of ICPs.
- Save searches to maintain an updated feed as roles change.
- Start personalized connection campaigns with a clear, authentic approach.
5. Implement Cold Email Outreach
Cold email isn’t dead—it’s just more effective when paired with LinkedIn.
- Use tools like RocketReach or Apollo to gather accurate emails.
- Create a 3-5 email sequence that tells a compelling story, builds value, and invites engagement.
- Integrate with your CRM to manage workflows and follow-ups.
Read More: Identifying Product-Market Fit: 5 Key Indicators and Your Next Steps
6. Develop Landing Pages with Lead Magnets
A landing page paired with a strong lead magnet (like a checklist or one-pager) is a simple way to capture leads.
- Use tools like ConvertKit to create easy, attractive landing pages.
- Offer high-value downloads to collect email addresses and build your list.
7. Use CRM Follow-Up Sequences
Not every lead converts right away. Use your CRM to create follow-up workflows for every stage of the sales process:
- Automate reminders for unresponsive leads.
- Send pre-meeting materials to qualify prospects and prepare them for the next step.
- Use a polite “ghosting” sequence to reschedule missed appointments.
8. Start a Weekly Newsletter
A newsletter is an excellent way to nurture leads over time. Share tips, insights, and success stories to keep your brand top of mind.
9. Run a Lead Nurturing Campaign
Keep long-term prospects engaged with a lead nurturing sequence. Use periodic emails to share updates, news, or new resources.
10. Create SEO-Optimized Content
SEO-driven content helps you capture prospects actively searching for solutions. Focus on:
- Middle-to-lower funnel keywords: These terms are closer to buying intent.
- Solution-focused content: Highlight how your product solves specific pain points.
- Competitor comparisons: Help prospects see why your solution stands out.
11. Invest in PPC Advertising
Pay-per-click (PPC) ads on platforms like Google and LinkedIn are an “easy button” for generating leads quickly.
- Target decision-making keywords for better ROI.
- Combine PPC with strong landing pages to convert traffic efficiently.
12. Offer a Lead Magnet “Easy Button”
Create an enticing, simple lead magnet that immediately addresses a key pain point for your audience.
- Examples include one-page PDFs, checklists, or templates.
- Host these on your landing pages to generate quick opt-ins.
- Use them in email campaigns, LinkedIn outreach, or PPC ads to maximize reach.
Build a Lead Machine That Works
These strategies work because they’re intentional and focused on building long-term relationships. The goal is the same whether you’re posting on LinkedIn, creating videos, or running email campaigns: to position your business as the solution your prospects need.
Put these strategies into action today to see real results in your lead-generation efforts!
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
