Starting a blog sounds like a smart move when you’re building your business. But if you’re looking to generate leads and build awareness, launching a blog first can be a mistake. Why? Blogs take time to gain traction. Until your blog has built up credibility and SEO, it might go unnoticed, leaving your content in a “ghost town” where nobody sees it.
Instead, you should focus on getting in front of your ideal customers (ICPs) where they already are. Effective lead-generation strategies include sharing your insights on established platforms. Begin generating leads and building awareness without a blog.
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The Problem with Starting a Blog Too Soon
Starting a blog right away can feel like you’re doing something productive. However, the reality is that it takes time for blogs to gain visibility. SEO efforts, backlinks, and regular content are necessary to bring traffic. Before that happens, your blog might be hidden from potential readers.
Instead of pouring effort into a blog that no one will see for months, concentrate on lead generation without a blog. Focus on platforms that already have a built-in audience. You’ll reach people faster and start generating leads sooner. Once you have an audience, a blog can become a powerful tool to keep them engaged.
Alternative to Starting a Blog: Share Your Insights Where Your Audience Already Is
The best way to grow early on is by getting in front of your target audience where they already spend their time. Alternatives to starting a blog could be LinkedIn, industry forums, or other popular platforms in your niche. Share your knowledge and insights in places that already attract your ideal customers to generate interest much faster.
This approach also lets you test your ideas. You’ll get immediate feedback on what resonates with your audience, allowing you to fine-tune your message before investing in a blog.
Read More: 10 Budget-Friendly Marketing Tactics for Startups
A Contrarian Approach That Works
While this advice might go against the grain, it works. Many entrepreneurs have wasted months or even years building blogs that no one reads, only to realize they could have spent that time generating leads elsewhere. Focus your efforts on platforms where your audience is active and begin building awareness without a blog.
Once you have that momentum, it makes sense to start a blog as part of your effective lead-generation strategies.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
