When you’re introducing a new idea or product to the market, it’s tempting to think that starting a blog should be your first step. After all, blogs are a common way to build an audience and share your expertise. But that’s not always the best move. In fact, sometimes the best marketing advice is simple: don’t start a blog.
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Why Blogging Isn’t Always the Best First Step
While blogging as a marketing strategy is important, it’s not the only way—or even the best way—to get started. Entrepreneurs often jump into blogging because they think it’s what they’re supposed to do. But without a clear plan or audience, a blog can turn into a time-consuming effort with little return.
Several alternatives to blogging will give you faster results and more direct engagement with your target audience. This might be social media, video content, or even building an email list first. You want to prioritize methods that put your message in front of people quickly and effectively.
The Problem with Starting a Blog Too Early
The biggest issue with launching a blog too soon is that it can feel like shouting into the void. If you don’t already have an audience or a clear way to attract one, your blog posts may go unread. Blogging as a marketing strategy requires consistent content, SEO, and a growing readership to make an impact. For many startups, this is a lot of work for little reward in the early days.
It’s better to establish some traction with your product and audience before investing heavily in blogging. This way, you’ll know who you’re writing for and what they want to hear, making your content more valuable.
Focus on What Drives Results
At the start, it’s more important to build relationships with potential customers. Think about creating content that sparks direct interaction. Short-form content like social media posts, videos, or case studies are ideal alternatives to blogging that provide faster feedback and engagement. Once you’ve connected with your audience, you can shift to content that keeps them engaged long-term, like a blog.
Read More: How to Survive as an Early-Stage Startup
Know When to Start a Blog
Blogs can be powerful once you have an audience that wants to hear from you. But don’t start a blog just because you think it’s expected. The best marketing advice is to make sure you’re using the right tools at the right time. Focus on what will get you in front of your customers now and keep them coming back for more later.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
