You don’t need a sales team.
You don’t need a CRM stack.
And you definitely don’t need to dump $5K into ads.
To get your first 100 leads, you need clarity, consistency, and a keyboard.
Here’s how to start generating pipeline—with zero fluff and maximum signal.
Step 1: Start With the Network You Already Have
Make a list of:
- Past coworkers
- Early users or beta testers
- Warm intros from advisors or investors
- LinkedIn connections in your ICP
Prompt GPT:
“Draft a short intro email to a former colleague asking for feedback on our AI lead gen tool for B2B founders.”
You’ll be surprised how many will reply—and refer.
Step 2: Nail Your One-Liner
Your cold message won’t get a second read if your positioning is vague.
Template:
“We help [role] at [company type] solve [problem] without [pain]—using [product].”
Example:
“We help RevOps leads at Series A SaaS companies reduce demo no-shows by 40%—without more reps or reminders.”
Test it. Tweak it. Then put it everywhere.
Step 3: Send 10 Personalized Messages a Day
Use a tight script:
- Reference a trigger (content they shared, a podcast quote, recent funding)
- State what you’re building
- Ask for feedback—not a pitch
Example:
“Hey Jamie—loved your post on scaling RevOps with fewer tools. We’re building a simple AI lead tracker for RevOps teams like yours. Would love your 2 cents on where we’re missing.”
Real humans get real responses.
Step 4: Publish 2x a Week on LinkedIn
Topics that convert:
- A problem you’re solving, explained simply
- Lessons from customer convos
- A myth in your space, debunked
- Behind-the-scenes of building your product
Don’t overthink it. Just post what you’re learning and who you’re helping.
Step 5: Track Everything in a Simple Sheet
At this stage, you don’t need HubSpot.
Use:
- Columns for name, role, company, source, last contact, status
- Color code by hot/warm/cold
- Weekly reminders to follow up with anyone who hasn’t replied
Keep it light. Keep it moving.
What to Do This Week
- Message 10 people per day for 5 days
- Post 2 short, value-driven LinkedIn updates
- Add every reply and open convo to your lead tracker
- Review who’s most engaged—schedule 3 discovery calls
- Ask each call for 1 referral
No tools. No funnels. Just focused execution.
