If you’re leading a startup or scaling a team, you’re probably drowning in tasks—calls, emails, product decisions, approvals, recruiting, and more.
The myth? That the best leaders do it all.
The truth? The best leaders know what to keep—and what to get off their plate now.
Here’s how to use a decision matrix to make those calls quickly and confidently.
The 2×2 Matrix That Clarifies Everything
Use two axes:
- Importance: How much does this task impact the business?
- Expertise: Are you uniquely qualified to do this?
Plot every task across these two dimensions:
| High Expertise | Low Expertise | |
| High Importance | DO | COLLABORATE |
| Low Importance | DELEGATE | DELETE |
DO
Critical and core to your role. This is your zone of genius. Stay in it.
COLLABORATE
High stakes, but not your wheelhouse. Partner with someone who is the expert.
DELEGATE
You could do it—but it’s not worth your time. Teach once. Empower others.
DELETE
It doesn’t matter and you’re not great at it. Let it go. Completely.
How to Apply It Weekly
- Dump Your To-Do List
List out everything on your mind or calendar. - Plot Each Task on the Matrix
Quick gut check—don’t overthink it. - Act Based on Quadrant
- DO → Time block it.
- COLLABORATE → Loop in the right person and set direction.
- DELEGATE → Document and hand off.
- DELETE → Cancel, decline, unsubscribe.
- Review & Adjust Weekly
Your focus should shift as the company grows. Audit regularly.
Red Flags to Watch For
- You’re “doing” too many low-importance tasks → You’re overfunctioning.
- You’re collaborating too often → You may not trust your team (or need to build one).
- You’re afraid to delete → You’re operating out of guilt, not impact.
Remember: not all work is progress.
Final Thought
Great leaders don’t scale by working more hours.
They scale by sharpening their focus—and delegating everything else.
Use the matrix. Make fast decisions. Guard your energy.
That’s how busy execs stay in the game without burning out.
Stay focused. Stay productive. Keep building.
