Your best sales messaging is scattered across docs, Slack threads, and call transcripts.
But what if your entire team could access the most effective email openers, objection handlers, and follow-up scripts—instantly?
Training your own Custom GPT makes that possible. Here’s how to do it.
Step 1: Define the Role and Use Case
Before anything else, decide what you want your GPT to do. Be specific.
Example:
“You are a B2B SaaS sales assistant. Your job is to generate cold emails, follow-ups, and call scripts based on our sales playbook and ICP personas.”
This helps your GPT stay focused and consistent across outputs.
Step 2: Gather Your Sales Content
Pull together:
- Cold emails that got replies
- Call scripts that closed deals
- Objection responses from top reps
- Case study snippets
- Battlecards, pricing FAQs, and win/loss notes
Organize it into clean, readable documents—by topic, persona, or funnel stage.
Step 3: Train Your Custom GPT
Upload your materials into a GPT platform that supports file-based memory or knowledge bases.
Then add system instructions like:
“Use the attached documents to generate outbound sales messages in a friendly, authoritative tone. Prioritize clarity, pain-point-first messaging, and brevity.”
The more real examples you feed it, the better the results.
Step 4: Test With Real Prompts
Use real sales scenarios like:
- “Write a cold email to a CFO at a Series A fintech startup focused on compliance.”
- “Draft a follow-up after a missed demo showing value prop #2.”
- “How do we handle ‘We’re already using [competitor]’?”
Check for:
- Accuracy
- Tone
- CTA quality
- Message clarity
Refine based on feedback.
Step 5: Deploy to Your Team
Make your GPT accessible via chat, Slack, or embedded inside your CRM.
Then train your team:
- How to prompt it effectively
- What to edit manually
- When to escalate to a human-crafted message
Think of it as a junior SDR that helps reps move faster—not a full-on replacement.
Step 6: Optimize Weekly
- Review top-performing outputs
- Add new battlecards, wins, or call notes
- Prune outdated scripts
- Refine tone, formatting, and instructions based on user feedback
The more you iterate, the more your GPT becomes a strategic sales asset—not just a content machine.
What to Do This Week
- Audit your top 10 sales messages and organize them
- Train a GPT on your best cold emails, call scripts, and objection-handling docs
- Prompt it with real scenarios and test replies
- Share it with your team, gather feedback, and iterate
You don’t need another doc in your Notion.
You need a sales assistant that thinks like your top closer—and never sleeps.
