Simplify Your Marketing with the One-Page Marketing Plan

A solid marketing plan doesn’t need to be long or complicated. The One-Page Marketing Plan’s customer-focused marketing strategies are divided into actionable steps you can execute and track easily. Whether building campaigns from scratch or optimizing existing efforts, this approach keeps everything focused and manageable.

Do you want to create simple, actionable, and effective marketing plans? Schedule a Discovery Call today, and let’s build a plan that works for you.

Key Takeaways from the One-Page Marketing Plan

Here are the three main steps from the book, along with effective marketing plans for implementation:

1. Segment Your Plan into Phases

Divide your strategy into three stages:

Before the Sale: How will you attract your ideal customer?
During the Sale: How will you nurture leads and close deals?
After the Sale: How will you retain and delight customers?

This structure ensures you cover the entire customer journey.

2. Identify and Reach Your Ideal Customer

Customer-focused marketing strategies focus on a specific audience that will benefit most from your product or service.

How to Do It:

Develop a clear Ideal Customer Profile (ICP).
Tailor your messaging to resonate with their pain points and goals.
Choose marketing channels where they are most active.

3. Measure and Optimize with Simple KPIs

Use a small set of key performance indicators (KPIs) to track performance and refine your efforts.

Examples of Simple KPIs:

Traffic: How many people are visiting your site or landing pages?
Conversion Rate: How many visitors take a desired action, like filling out a form or scheduling a call?
Lead Quality: Are the leads you’re generating the right fit for your product or service?

Keeping metrics simple makes it easier to identify what’s working and where you can improve.

How to Implement a One-Page Marketing Plan

Draft Your Plan
Create a single page with three sections: Before, During, and After. Write clear, concise actions for each stage.
Set Your Metrics
Pick three to five KPIs that align with your goals and track them consistently.
Review and Adjust
Regularly evaluate performance and adjust your tactics based on results.

Simplify marketing strategies by focusing on the ones that drive the best results.