LinkedIn isn’t just for recruiters and résumés anymore. For founders, it’s the fastest, most authentic way to build credibility, attract talent, and generate inbound leads—especially in B2B.
This 30-day plan will help you show up consistently, share your story, and start meaningful conversations that lead to real growth.
Week 1: Set the Foundation
Day 1 – Optimize Your Profile
- Headline: Say who you help and how you help them.
- About: Share your company mission, your story, and why this work matters.
- Banner image: Use a branded or value-driven visual.
- Featured: Highlight your most compelling content or wins.
Day 2 – Pick Your Content Pillars
Choose 2–3 consistent themes:
- Founder lessons
- Customer problems you solve
- Industry trends or hot takes
Day 3 – Draft Your First Post
Tell your founder story—why you started the company, the problem you saw, and what drives you. Keep it human and real.
Day 4 – Engage, Don’t Just Post
Comment on 3–5 posts from peers, customers, or creators in your space. Focus on genuine reactions and insights.
Day 5 – Publish Your First Post
Share that founder story. End with a question or comment prompt to drive engagement.
Day 6 – Review Performance
Look at reactions and comments. What resonated? Start planning your next post around that signal.
Day 7 – Take a Breath
No post today. Reflect and recharge.
Week 2: Build Momentum
Day 8 – Customer Insight
Share a problem your customer faced—and how you’re solving it. Make it specific and story-driven.
Day 9 – Connect Thoughtfully
Send 5–10 personalized connection requests. Reference shared interests or mutual connections.
Day 10 – Quick Tip Post
Offer a short, tactical tip your audience can use immediately. This builds quick credibility.
Day 11 – Team Highlight
Showcase someone on your team and how they contribute to the mission. It humanizes your brand.
Day 12 – Industry Trend
React to a recent development in your industry. Add your founder lens to make it original.
Day 13 – Evaluate & Adjust
See which types of posts drove the most comments, DMs, or follows. Double down next week.
Day 14 – Pause & Reflect
Take the day off. Think long-term about what LinkedIn could do for your business.
Week 3: Deepen the Conversation
Day 15 – Debunk a Myth
Tackle a misconception in your industry. Show how your company is flipping the script.
Day 16 – Behind-the-Scenes
Share a photo or story from your day as a founder. People love seeing how you operate.
Day 17 – Run a Poll
Ask a question your audience actually cares about. Use the results to fuel a future post.
Day 18 – Celebrate a Win
Milestone? New customer? Product launch? Share it—and thank the people behind it.
Day 19 – Give a Free Resource
Link to a tool, checklist, or framework—something genuinely useful to your audience.
Day 20 – Reply Deeply
Choose 3 strong comments from your posts and reply with substance. Build trust, not just engagement.
Day 21 – Reset
Rest day. You’ve earned it.
Week 4: Expand Your Reach
Day 22 – Co-Post or Tag a Peer
Collaborate or mention another founder. Their audience sees it too—and cross-pollination begins.
Day 23 – Share a Challenge
Open up about something hard: a decision, a failure, or a lesson learned the long way.
Day 24 – Go Live or Host a Q&A
If you’re ready, try a short video or live session. If not, post a Q&A thread in text form.
Day 25 – Case Study Time
Tell the story of a customer you helped—from struggle to outcome. Include metrics if you can.
Day 26 – Paint the Vision
What are you building? Where are you going? Let your audience buy into the bigger story.
Day 27 – Analyze and Archive
Create a “top-performing posts” list. Save the ideas. Repurpose them for future emails or blogs.
Day 28 – Breathe
No posting. Just think about what’s next.
Final Thoughts
LinkedIn works best when you’re honest, consistent, and focused on serving—not selling.
This isn’t just a 30-day sprint. It’s a foundation. A rhythm. A habit that compounds over time and turns strangers into subscribers, advocates, and buyers.
Keep showing up. The momentum will take care of itself.
