How to Use Sam Altman’s Pocket Notebook System for Better Ideas and Productivity

Sam Altman, the tech visionary behind OpenAI and Y Combinator, is known for managing ideas with precision. His secret? A simple pocket notebook system designed to capture, organize, and act on ideas quickly. Inspired by a video where Altman explains his approach, I tested the system and added my own tweaks. Here’s what I learned and how you can use it to boost your productivity.

Do you want to master idea generation and turn insights into action for your business? Schedule a Discovery Call today to create systems that work for you.


What Is the Pocket Notebook System?

Sam Altman uses a pocket-sized spiral notebook to jot down ideas as they come to him. His approach is simple:

  • Write on one side of the page only.
  • Rip out pages once you’ve acted on the ideas or transferred them into a larger system.
  • Use high-quality paper and a reliable pen for a better writing experience.

Altman’s method ensures brainstorming, capturing insights, planning and other business processes become actionable. 


Why It Works

The system and other productivity tools for entrepreneurs are incredibly effective for people who generate a lot of ideas throughout the day. It allows you to:

  • Quickly Capture Ideas: No need to overthink or perfect your notes. Just get them down.
  • Stay Organized: Ripping out pages makes it easy to separate completed ideas from active ones.
  • Reduce Digital Clutter: Analog productivity systems like this help you think more clearly.

My Experience with the System

I experimented with Altman’s system for a few weeks and noticed key benefits:

  • Easy Organization: Writing on one side of the page helped me keep ideas discrete.
  • Seamless Integration: I transferred notes into Notion, my “second brain,” for long-term storage and organization.
  • Adaptable Tools: I used a spiral-bound notebook with durable paper, along with pens that fit snugly into the notebook.

My Adjustment:

I added a sticky note to mark the last used page, making it easier to find where I left off.

Read More: Streamlining for Success: Enhancing Operational Efficiency to Scale Your Business


How to Start Your Own Pocket Notebook Habit

Here’s how to get started with Altman’s system:

  1. Choose the Right Notebook
    Use a small spiral-bound notebook with durable paper. This makes it easy to rip out pages and carry it everywhere.
  2. Find a Reliable Pen
    Altman recommends the Uniball Micro 0.5 or the Muji 0.37. Pick something that writes smoothly and fits well with your notebook.
  3. Capture Ideas Quickly
    Write down one idea per page and only use one side. This ensures each idea stands alone for easy transfer or reference later.
  4. Organize Your Notes
    Rip out completed pages and transfer important ideas into a digital system like Notion or Evernote.
  5. Keep It Simple
    Don’t overcomplicate the system. The goal is to capture and act on ideas, not to make it a chore.

Why You Should Try This System

The Sam Altman pocket notebook system is ideal for anyone who deals with frequent bursts of inspiration or complex problem-solving. It’s a low-tech way to:

  • Stay organized.
  • Prioritize your thoughts.
  • Idea capture methods ensure no good idea gets lost.

This method is versatile and easy to implement when you’re brainstorming a business strategy, planning a creative project, or jotting down quick reminders.


Start with Idea Capture Methods Today

Give the Sam Altman pocket notebook system a try and see how it transforms the way you capture and use ideas. Small habits like this can lead to big improvements in your productivity.

Additional Resources

→ My Lead Generation Reading List

$100M Offers by Alex Hormozi

$100M Leads by Alex Hormozi

Expert Secrets by Russell Brunson

The Art and Business of Writing by Nicolas Cole

Founder Brand by Dave Gerhardt

Predictable Revenue by Aaron Ross & Marylou Tyler

The Challenger Sale by Matthew Dixon & Brent Adamson

→ My Sales & Marketing Stack

Notion (Productivity)

Close (My CRM) 

Kit (Email Marketing) 

Apollo (Listbuilding) 

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