How to Scale Your Outreach Using Virtual Assistants

If you’re looking to scale outreach efforts, leveraging a virtual assistant (VA) can be a game-changer. Provide them with the right tools and a simple process to streamline your lead generation and focus on other key tasks. Here’s how to get started on your sales outreach with virtual assistants. 

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Step 1: Use a Saved Search for Lead Generation Using VAs

Start your virtual assistant outreach strategy by creating LinkedIn saved searches for lead generation. This saved search filters your Ideal Customer Profiles (ICPs) so your VA can access a dynamic list of new prospects. As people enter the search criteria, your list automatically updates, ensuring your outreach remains fresh and relevant. This ongoing stream of prospects helps keep your campaign active without constant manual updates.

Step 2: Equip Your Virtual Assistant with a Simple Script

Once the saved search is set up, give your virtual assistant a specific outreach script. Keep it simple—usually just two messages. The first is an initial message to introduce your offer or service. The second is a follow-up message if the prospect doesn’t respond. This two-step process keeps your outreach efficient while increasing the chances of engagement.

Step 3: Focus on Active Profiles

To make your virtual assistant outreach strategy even more effective, focus on active LinkedIn profiles. If someone isn’t active on the platform, they’re unlikely to see your messages. Skipping inactive profiles saves time and ensures your VA is only reaching out to prospects who are likely to respond.

Read More:  LinkedIn Lead Generation: A Simple 4-Step Process

When you scale outreach with virtual assistants you can engage with more prospects while maintaining a personalized approach. Use LinkedIn saved searches for lead generation, and simple scripts, and focus on active profiles to effectively grow your network without sacrificing quality.

Additional Resources

→ My Lead Generation Reading List

$100M Offers by Alex Hormozi

$100M Leads by Alex Hormozi

Expert Secrets by Russell Brunson

The Art and Business of Writing by Nicolas Cole

Founder Brand by Dave Gerhardt

Predictable Revenue by Aaron Ross & Marylou Tyler

The Challenger Sale by Matthew Dixon & Brent Adamson

→ My Sales & Marketing Stack

Notion (Productivity)

Close (My CRM) 

Kit (Email Marketing) 

Apollo (Listbuilding) 

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