Startups don’t need perfect GTM strategies.
They need momentum.
If you’re stuck over-engineering positioning decks, targeting matrices, or attribution models—pause.
You need one thing: a 90-day sprint that moves the needle.
This isn’t about hacks or hustle. It’s about focused execution in a tight window that teaches you what works, what doesn’t, and what to do next.
Here’s the framework.
Phase 1 (Days 1–30): Foundation, Fast
Get the essentials in place—nothing more, nothing less.
What to do:
- Clarify your ICP: Who do you want to win in the next 90 days? Get specific.
- Draft your narrative: Problem, solution, why now, why you.
- Set one clear goal: Leads, meetings, pilots—just one north star.
- Write the first version of your outbound/email/landing page
- Publish something valuable weekly: Blog post, insight, teardown, etc.
- Build your dashboard: Simple KPI tracking—visits, leads, calls, closes
Don’t over-optimize. You’re laying track to start the train.
Phase 2 (Days 31–60): Ship, Listen, Adjust
You’re live. Now, pay attention.
What to track:
- What messaging is getting responses?
- Which channels are sending warm traffic?
- What’s breaking your sales calls?
- Where are people dropping off?
What to do:
- Tighten the scripts
- Update the nurture
- Add one case study or proof point
- Rerun your best-performing play
Use this 30-day block to course-correct—not rethink everything.
Phase 3 (Days 61–90): Double Down on What Works
Now that you have signal, go from reactive to repeatable.
What to do:
- Systemize the wins: What campaign, content, or script is working? Make it scalable.
- Clean up your CRM or lead flow: Cut friction. Automate what you can.
- Document your process: You’re building the GTM playbook for your next hire.
- Set up your next 90-day target: Stack the next sprint on this one.
This is where traction becomes growth.
Final Thought
Most GTM plans die in the planning phase.
This 90-day sprint skips theory and drives learning through action.
Launch. Learn. Adjust. Scale.
That’s the game.
Stay focused. Stay productive. Keep building.
