Startup customer acquisition can feel like a big challenge, but it doesn’t have to be. Start by tapping into your network and leveraging the social channels where you’re already active. With a focused approach, you can reach those first 100 customers for startups faster than you think.
Looking for strategies on how to get your first customers as a startup? Schedule a Discovery Call.
1. Start with People You Know
The first step in how to get your first customers as a startup is simple: list 100 to 150 people you know. This can include friends, family, past colleagues, or mentors—people who want to support you, even if they’re not in your target market. Many of them may provide valuable feedback, share your ideas, and possibly even become early adopters.
Here’s how to approach them:
- Ask for Honest Feedback: They may not all be potential customers, but their insights can be invaluable.
- Explain Your Product: Share what makes it unique and how it solves a problem.
- Request Referrals: Even if they’re not buyers, they might know someone who is.
2. Leverage Your Favorite Social Channel
Next, focus on the social media platform where you’re already active. It could be LinkedIn, Twitter, or even a personal blog. These channels help with building an audience for a startup. They give you a ready-made audience who knows you and is more likely to engage with your content. Start creating posts that introduce your product in a natural, conversational way.
Tips for sharing on social media:
- Be Genuine: Explain what inspired your product and how it’s different.
- Provide Sneak Peeks: Show previews of your product or its features.
- Engage Regularly: Reply to comments and messages to build a connection.
Read More: 5 Lead Generation Strategies for Tech Startups
3. Create Simple, Informative Content
Create social media content that helps people understand your product. Think of blog posts, short videos, or quick infographics that highlight what your product does and the problem it solves. The goal is to make people curious and interested without feeling like they’re being “sold to.”
Content tips for building an audience for a startup:
- Focus on Value: Share insights that make your audience feel informed and involved.
- Highlight Benefits: Clearly explain how your product will improve their life or business.
- Use Stories: Share your journey and why you created the product.
Building a Community Around Your Product
Use your personal contacts and social media community for startup customer acquisition to build a small but engaged audience around your product. This group provides feedback, helps spread the word, and gives you momentum as you grow. Their support brings those first customers and builds your brand’s reputation.
Getting your first 100 customers for startups doesn’t have to be overwhelming. Start with your personal network and leverage social media to quickly create an engaged community around your product. With genuine content and clear communication, you’ll build connections that last.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
