Closing over $1 million in new annual recurring revenue year after year might seem impossible—but it’s not. I’ve done it repeatedly, and today, I’m sharing exactly how you can too.
If you’re a founder, entrepreneur, or startup executive looking to consistently hit seven-figure revenue targets, you’re in the right place. I’m Bill Rice, a seasoned entrepreneur with multiple successful startups and lucrative exits under my belt. Every year, I personally generate over $1 million in new ARR—as a sales team of one. No big sales force, just proven strategies, disciplined habits, and practical tactics.
In this guide, I’ll walk you through my 90-day sales plan approach, a battle-tested, scalable roadmap designed to help you hit aggressive sales goals, whether you’re running solo or leading a small team.
Want to build a repeatable system for closing more deals? Schedule a Discovery Call to learn how.
Why a 90-Day Sales Plan Works
A 90-day sales plan strikes the perfect balance between strategy and execution. It’s long enough to build momentum but short enough to maintain urgency.
What a 90-Day Plan Helps You Achieve:
- Set clear, achievable revenue goals
- Establish repeatable daily and weekly habits
- Leverage existing resources for quick wins
- Track progress and refine your approach
By following this plan, you’ll create a scalable, predictable sales process that drives consistent revenue growth.
Step 1: Take Inventory of Your Sales Assets
Before setting revenue goals, you need to know what resources you already have. The quickest path to results comes from leveraging existing opportunities rather than starting from scratch.
What to Include in Your Sales Inventory:
- Warm leads from past conversations
- Aged leads in your CRM that may be re-engaged
- Past clients who could need your services again
- Personal connections who can offer referrals
- Sales automation tools to streamline outreach
- Freelancers or virtual assistants to help with lead generation
A simple but powerful tactic is writing down 15 people you already know and reaching out personally. Many of your best opportunities are in your network—you just need to reconnect and ask.
Step 2: Set Smart Revenue and Activity Goals
Once you understand what you have to work with, set clear revenue and activity-based goals for the next 90 days.
Key Metrics to Define:
- Revenue target (e.g., $250,000 in closed deals)
- Number of new clients required to hit that goal
- Daily outbound sales activities (calls, emails, LinkedIn messages)
- Content production (LinkedIn posts, newsletters, blog articles)
- Audience growth goals (email list, LinkedIn network, webinar sign-ups)
Your plan should not just focus on immediate sales, but also on building long-term sales assets that drive sustained growth.
Step 3: Build an Action Plan with Repeatable Habits
Successful salespeople don’t just set goals—they develop daily and weekly habits that lead to consistent wins.
Daily and Weekly Sales Habits to Implement:
- Prospecting & Outreach: Block time each day for new lead generation
- Content Creation: Publish insights on LinkedIn and send emails to nurture leads
- Follow-Up Sequences: Use automated reminders for prospects who haven’t responded
- Pipeline Reviews: Track sales progress and adjust strategies
- Long-Term Growth Strategies: Build an audience via newsletters or a YouTube channel
By focusing on habit-building, you ensure that success is repeatable and scalable, rather than relying on one-time efforts.
Read More: Powerful Tools to Generate Demand and Leads for Your Business
Step 4: Leverage Time-Blocking and Automation
Time management is critical when you’re running sales solo. Without structure, it’s easy to get overwhelmed and unfocused.
Best Practices for Time-Blocking:
- Cluster discovery calls & demos to maintain a focused sales mindset
- Schedule dedicated prospecting time to ensure consistent outreach
- Set time for content creation to build authority and inbound leads
- Automate CRM workflows to reduce manual follow-ups
One of the most effective tactics is limiting available meeting times. This creates a scarcity effect, making prospects more likely to book quickly, while preventing your calendar from being randomly scattered with appointments.
Step 5: Track Progress and Adjust Every 30 Days
A 90-day plan isn’t static—it needs to be reviewed and adjusted every month for maximum effectiveness.
How to Stay on Track:
- Review key metrics every 30 days to see what’s working
- Refine outreach strategies based on response rates
- Double down on high-performing activities and eliminate low-impact ones
- Identify new leverage points like hiring a virtual assistant or refining automation
By the 90-day mark, you should have clear trends on what’s working and where you can scale your efforts.
Final Thoughts: Build a Sales System That Works for You
This 90-day strategy has helped me consistently close over $1M in new annual recurring revenue—without a big sales team.
Focusing on structured goals, repeatable habits, and strategic time management creates a scalable system that brings in revenue predictably.
If you want a copy of my 90-Day Sales Plan Template, click here.
For more strategies on B2B sales success, consider signing up for my Executive Brief newsletter, where I share proven insights to help you grow and scale your business.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
