LinkedIn is a powerful platform for finding potential customers, but many people overlook one valuable audience—your followers. Over time, you likely have built a follower base that includes people within your Ideal Customer Profile (ICP). By understanding and engaging with this group, you can generate leads without ads or complex campaigns. Here’s a simple way to find ICP on LinkedIn using your existing LinkedIn followers.
Are you looking to improve your LinkedIn ICP engagement and reach more qualified leads? Schedule a Discovery Call to learn how we can help you connect with the right audience on LinkedIn.
1. Start by Reviewing Your Followers
Most people engage ideal customer profile on LinkedIn and forget to check their followers. Followers are individuals who are already interested in your content, even if they’re not direct connections. Review your followers list—you might be surprised by the number of people who already follow you, many of whom may fit your ICP.
To conduct LinkedIn lead generation with followers, visit your LinkedIn profile and click on your followers count. Scroll through and look for people who match your ICP, such as those in specific industries or roles. This group is a great audience for potential engagement because they’re already interested in what you have to say.
2. Engage with ICP Followers Through Your Feed
Once you find ICP on LinkedIn, engage with their posts. Rather than just “liking” posts, add thoughtful comments that show genuine interest. This approach builds familiarity and shows you’re more than a passive observer.
Regular LinkedIn ICP Engagement keeps you top of mind. Over time, they’ll start recognizing your name and may begin engaging with your content.
3. Create Content That Speaks to Your ICP’s Needs
When followers engage with your profile, make sure they see relevant and valuable content. Post insights, industry tips, and information that addresses the challenges your ICP faces. High-quality, value-driven content helps solidify your expertise, making your followers more likely to reach out when they need help.
Read More: How to Make Cold Email Outreach Work (Without It Feeling Cold)
4. Connect Directly When the Timing Feels Right
After you’ve built familiarity through consistent engagement and content sharing, consider connecting directly with your ICP followers. If you see an opportunity to add value, send a connection request with a personalized message. Reference a post they shared or a mutual interest to keep it genuine and relevant.
This approach turns passive followers into active connections, creating a stronger LinkedIn network filled with qualified leads who are familiar with your expertise.
Grow Your LinkedIn Following to Engage Ideal Customer Profile on LinkedIn
Leverage your LinkedIn followers to engage a ready-made audience that already finds value in your content. Focus on regular engagement, relevant content, and personalized connections to build stronger relationships and attract more quality leads.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
