LinkedIn is a powerful platform for building your brand and connecting with your audience. But to succeed, you need a plan that goes beyond posting random updates. Creating engaging, relevant content takes iteration, inspiration, and a solid understanding of what your audience wants. Here’s how to get started with your LinkedIn content strategy.
Are you looking to elevate your marketing strategy? Schedule a Discovery Call to explore simple ways to create high-engagement LinkedIn content that resonates with your audience.
1. Use Feedback to Refine Your Content
Once you start posting, pay attention to the engagement your content receives. Comments, likes, and shares provide clues about what’s working and what isn’t. Use this feedback to:
- Reframe posts: If something didn’t resonate as planned, tweak the message and try again.
- Create follow-up content: Build on the discussions happening in your comments section.
- Iterate on key themes: Keep improving posts that focus on your core message. Each version can be tighter and more impactful.
2. Boost LinkedIn Audience Engagement with Polls and Questions
Open-ended questions are great tools to spark interaction in LinkedIn polls for engagement. They help you:
- Gather crowd-sourced ideas: Discover what topics your audience cares about.
- Drive engagement: These formats often perform well on LinkedIn’s algorithm, increasing your visibility.
Turn poll results or audience responses into new posts, allowing you to keep conversations going and boost LinkedIn audience engagement.
3. Draw Inspiration from LinkedIn Influencers
Look at what top LinkedIn influencers in your industry are doing. They often share valuable insights, ideas, and approaches that you can adapt. Here’s how:
- Identify influencers who target the same audience as you.
- Analyze which of their posts receive the most engagement.
- Put your unique spin on similar topics to make them relevant to your brand and voice.
This doesn’t mean copying their work. Instead, take inspiration and craft your own perspective.
Read More: How to Attract Ideal Customers on LinkedIn
4. Repurpose and Recycle Your Content
Maximize your content by repurposing it in new ways. For example:
- Turn polls into posts: Summarize results and insights from audience interactions.
- Expand on popular topics: If a post performs well, dive deeper into the subject with a series.
- Use old content with new angles: Refresh past posts with updated data or a different perspective.
This LinkedIn content strategy saves time and ensures you’re consistently delivering value without reinventing the wheel.
Make Your LinkedIn Content Work Harder
Creating high-engagement LinkedIn content doesn’t have to be overwhelming. You can create posts that build your brand and drive engagement by listening to your audience, analyzing what works, and drawing inspiration from industry leaders. Don’t forget to iterate and recycle your best ideas to keep your feed fresh and impactful.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
