Revenue Operations (RevOps)

Do You Need a B2B Agency or a Revenue Operator?

You’re growing. Pipeline’s heating up. But something’s off.

Leads are coming in, but deals aren’t closing. Or your sales team is doing fine—but you’re not attracting the right audience in the first place.

You know you need help. But the question is: should you hire a B2B marketing agency or bring in a revenue operator?

Here’s how to decide.

What’s the Difference?

A B2B Agency drives attention.

They specialize in:

Content marketing
Paid ads and SEO
Email sequences
Social strategy
Creative execution

Their job is to build demand and generate leads. Period.

A Revenue Operator drives conversion.

They focus on:

Sales process design
Funnel optimization
Revenue tech stack
Pipeline analytics
Go-to-market execution

Their job is to turn your leads into booked calls, customers, and cash—consistently.

When to Hire a B2B Agency

You’re launching a new product and need fast market visibility
You’ve never done content or paid before
You need high-quality traffic and top-of-funnel leads
Your internal team lacks marketing execution bandwidth

An agency is perfect if you’re still validating demand or need to increase your lead volume quickly.

When to Bring in a Revenue Operator

Your funnel is leaky—leads aren’t converting
Your CRM is chaos and your follow-ups are ad hoc
Sales and marketing aren’t aligned
You’re scaling and need a GTM engine, not just campaigns

A revenue operator is ideal if you already have traction but need to systematize it.

Not Sure? Ask These Questions

Do I need more leads or better conversion of the ones I have?
Is my biggest bottleneck in marketing or sales execution?
Am I building brand, or building repeatable revenue?
Who’s accountable for metrics today—and are they moving?

The more your problems live below the fold (post-lead), the more you need a revenue operator.

What to Do This Week

Review your last 90 days of lead flow
Map your funnel and flag drop-offs
Audit your sales process—what’s manual, messy, or missing?
Have a 30-minute call with both an agency and a revenue operator
Decide based on who can solve your biggest problem first

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Stay focused. Stay productive. Keep building.
—Bill