SEO Strategy

In the vast sea of podcasts, standing out requires more than just compelling content. Optimizing your podcast for both Google and Spotify is essential to getting discovered, growing your audience, and turning casual listeners into loyal fans. Let’s break down the core strategies that move the needle for podcast SEO—no fluff, no jargon. 1. Optimize […]

Fintech is one of the most competitive B2B categories out there.Which means your SEO strategy can’t just be “publish and pray.” Search is evolving. Google is shifting. And the bar for authority is higher than ever. Let’s break down what’s working in Fintech SEO right now—and what’s wasting your time. What’s Actually Working in 2025

You’ve optimized pages, published blogs, maybe even paid for some backlinks.But your traffic is flat. Your leads? Not coming from Google. And you’re wondering: what’s missing? Chances are, it’s not your hustle.It’s your strategy. Or rather, a mismatch between what your prospects are searching for—and what your site is showing them. Here’s how to fix

Let’s be real—SEO feels stacked against startups. You’re new. Your site has no authority. You’re competing with legacy brands that have 10 years of backlinks and content libraries. But that doesn’t mean you can’t win. This blueprint shows how to build an SEO engine from the ground up—using leverage, not legacy. Step 1: Start With

Your evergreen content isn’t immortal. It’s just stable—until it’s not. Search intent shifts. Competitors optimize. Google changes the rules.If you’re not auditing and refreshing consistently, even your best content will slowly decay. With AI, you can fix that—without spreadsheets, guesswork, or spending half your week in Ahrefs. Why Evergreen Still Needs Attention Let’s bust the

AI SEO tools sound like a dream. They promise keyword insights in seconds, instant content optimization, and predictive rankings that feel like cheating Google’s algorithm. But here’s the truth: Not all AI SEO tools are built equal. Some will save you months. Others will leave you with bloated content no one wants to read. This