Email Workflows

AI isn’t coming to B2B marketing—it’s already here. From intelligent copy to predictive lead scoring, it’s rewriting how we target, engage, and convert. But 2025 isn’t just about adopting AI. It’s about understanding where it adds value—and where it breaks things. Let’s look at what’s really happening on the ground. AI Predictions for 2025 1. […]

Most leads aren’t ready to buy on day one. They’re curious. Exploring. Evaluating. But with the right nurture strategy, you can guide them from “just browsing” to “let’s talk.” Here’s a 5-email sequence that’s been battle-tested in the trenches of startup sales—and actually converts. Email 1: The Welcome Goal: Set expectations and open the relationship.

Cold emailing can feel like throwing darts in the dark. But with strategic A/B testing, you can illuminate what truly works—and what’s just noise. Whether you’re selling, recruiting, or booking meetings, it pays to know which changes actually move the needle. Let’s break down the high-impact tests founders and marketers should be running. 1. Subject

Most cold emails get deleted in under five seconds.But not because cold outreach is dead—it’s because lazy outreach is everywhere. A great cold email isn’t a pitch.It’s a conversation starter. And it’s built on context, not copy-paste templates. Here’s the framework I use—and share with clients—that consistently gets replies. The 5-Part Framework 1. Personalized Subject

Most email drips feel like they were written by AI trained on 2012 SaaS blogs.Over-polished. Over-automated. Overlooked. When you’re a founder reaching out to early leads, your emails should feel like a person wrote them. Because they should. This is a human-first, trust-building drip sequence that earns attention—and gets replies. The 5-Email Founder-Led Drip Sequence

If you’re an early-stage founder, every lead matters. Your email sequence isn’t just a campaign—it’s your first sales conversation. And with no brand awareness or name recognition, you have one shot to make it count. This framework shows you how to turn cold leads into qualified conversations using short, relevant, and scalable AI-powered emails. The

Automation made outbound easier.AI makes it smarter. If your team is still blasting cold emails with mail-merge tokens and calling it personalization, you’re behind. Today’s best-performing teams are using AI to move beyond volume—and toward relevance. Let’s walk through how AI is reshaping modern outreach, and how to build it into your stack. The Evolution:

If you’re still sending the same drip sequence to every lead, you’re already behind. AI is changing the B2B email game. It’s not just about automating sends—it’s about using real-time data, predictive models, and content generation to create messaging that’s timely, relevant, and effective. This isn’t the future. It’s happening right now. 1. Hyper-Personalization at