Content Ops

Training a marketing assistant shouldn’t feel like a full-time job. With the right systems, you can delegate tasks confidently and ensure consistent results. The key? Combining well-crafted Standard Operating Procedures (SOPs) with AI tools like GPT to streamline the training process. Here’s how to make it happen. Step 1: Identify Repeatable Tasks Start by listing […]

If you’re a founder or solo marketer, building a content calendar might feel like one more complex task in an already packed day. But a smart, simple system can turn that chaos into consistency—and consistency into clients. Here’s how to create a weekly content rhythm that builds trust, attracts leads, and keeps your pipeline warm.

Your martech stack is supposed to be a growth engine—not a graveyard of forgotten logins and overlapping tools. But too often, we see teams drowning in tech they don’t use, can’t integrate, or no longer need. It’s time to triage. This isn’t about chasing the latest shiny object. It’s about making your stack lean, aligned,

The problem with most B2B newsletters?They read like internal memos. Stale. Overly promotional. And built for vanity metrics—not pipeline. Your newsletter isn’t a bulletin. It’s a relationship channel.Done right, it can drive warm leads, fast feedback, and strategic trust. Let’s fix what’s broken—and rebuild one that actually works. Why B2B Newsletters Miss the Mark 1.

Your CRM should be your growth engine—but for many startups, it’s more like a junk drawer. Leads go in. Clutter builds. Insights get buried.And instead of generating pipeline, your CRM becomes a graveyard of “maybe someday.” Here’s how to audit your CRM and uncover the blind spots costing you leads, speed, and revenue. Why CRM

Your podcast is a goldmine. But if all you’re doing is hitting “publish” and hoping people listen, you’re leaving 90% of its value on the table. Transcripts unlock that value—fast. They turn audio into fuel for your blog, LinkedIn, newsletter, and sales enablement. And if you do it right, one episode can power your entire

Content drives your funnel—but building a full-time content team? That’s a slow, expensive play. If you’re an early-stage founder or marketing lead, the answer isn’t to do more yourself. It’s to go fractional. Fractional content teams let you scale smarter, ship faster, and stay agile without the overhead. Why Fractional Works for Startups Think of

Most content campaigns die in the planning doc. Too many moving parts. Too much “wait and see.” Too slow. But with AI? You can go from idea to live campaign in 48 hours.No huge team. No bloated production cycles. Here’s the system we use to launch fast—and drive results. Day 1: Build the Core Campaign

Most teams use GPT like a glorified copywriter.But when you assign it specific roles, GPT becomes a content ops powerhouse. This is how founders and lean teams are using GPTs to replace bottlenecks, boost speed, and scale output—without scaling headcount. 1. The Content Strategist Ask GPT to: Prompt: “Review these blog titles. Suggest 5 new

If you’re not turning your sales calls into content, you’re leaving leverage on the table. Every demo, discovery, and objection is packed with real customer language, pain points, and insights your audience actually cares about. We use AI to turn those live conversations into repeatable, scalable content across the funnel. Here’s how we do it.