B2B Strategy

Most strategy sessions are theater. Three hours in a conference room. A whiteboard full of aspirations. Maybe some Post-it notes about “customer centricity” and “market leadership.” Then everyone leaves, and exactly zero executable plans exist. The problem isn’t that teams lack strategic thinking. It’s that most business strategy frameworks start in the clouds and never […]

In your first year, you’re not building a brand—you’re building a proof point. That means your marketing budget shouldn’t be about scale. It should be about speed to insight.What works? What doesn’t? And where’s the fastest path to revenue? Here’s how to approach Year 1 budgeting with clarity—and confidence. Principle 1: Optimize for Learning, Not

Startups don’t have time—or budget—for guesswork.And in the early stages, knowing what actually starts the buyer journey is critical. That’s where first-touch attribution shines.It’s not perfect, but it’s the simplest way to figure out what’s generating awareness, traffic, and early interest—fast. What Is First-Touch Attribution? First-touch attribution gives full credit to the first marketing interaction

Most startups don’t fail because of a lack of marketing ideas—they fail because they treat every idea like a full-blown campaign instead of a test. Here’s how to run lean pilots that generate fast feedback… and how to turn the winners into scalable, repeatable playbooks. Step 1: Start With a Hypothesis, Not a Tactic Don’t

When you’re building a startup, time is limited and dashboards are overwhelming. It’s tempting to chase metrics that make you feel good—but don’t actually grow the business. Here are five marketing metrics that cut through the noise. No fluff. Just signals that tell you whether your growth engine is working. 1. Customer Acquisition Cost (CAC)

Go-to-market (GTM) is no longer just a launch plan.It’s an always-on system—and AI is quickly becoming its second brain. While traditional GTM execution relies on teams syncing across sales, marketing, and ops, AI co-pilots are now doing what spreadsheets, dashboards, and scattered tools couldn’t: keeping the whole motion aligned, adaptive, and ruthlessly efficient. What’s an