Analytics

Why Founders Are Replacing Their Marketing Dashboards with GPT Summaries

Most marketing dashboards are built for analysts—not decision-makers. They’re packed with CTRs, heatmaps, bounce rates, and attribution models. But if you’re a founder trying to run a business, you don’t want more graphs—you want one clear takeaway:“What do I need to know, and what do I do next?” That’s where GPT-powered summaries come in. And […]

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Is Your AI Content Marketing Actually Working? How to Measure It

AI makes content creation fast. But fast content isn’t the goal—effective content is. If you’re publishing with no system for tracking impact, you’re not doing content marketing—you’re doing content guessing. Here’s the founder-friendly way to measure whether your AI-powered content is actually pulling its weight in your funnel. Step 1: Tag AI Content from the

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