Every founder has tried it. You open ChatGPT. Ask it to “write a blog post about B2B lead gen.”And what comes back? A bland, keyword-stuffed pile of fluff. It’s not wrong. But it’s not helpful either. And it definitely doesn’t sound like you. So you blame the tool. “AI content sucks.” You go back to […]
Generative AI Content Isn’t the Problem—Your Brief Is Read More »
Focus groups are slow. Expensive. And half the time? They lie. People want to sound smart. They want to be liked. They nod along to your pitch—even if they’d never buy. In B2B, that’s lethal. You don’t need polite feedback. You need friction. Pushback. Real objections. That’s where AI personas come in. They give you
AI Personas Are Your New Focus Groups Read More »
Traditional SEO focused on ranking in search engine results pages. Now, AI-powered answer engines like ChatGPT and Gemini provide direct answers, often bypassing traditional links. To stay visible, your content must be optimized for these new platforms. Understanding Answer Engine Optimization (AEO) AEO involves structuring your content so AI tools can easily extract and present
Answer Engine Optimization (AEO) Is Here: Are You Ready? Read More »
Most founders wait too long to get good at sales. They hire a rep. Maybe two. Hope one sticks. Avoid calls. Burn leads. Then scramble to “fix” it with copy tweaks or a new CRM. Here’s the hard truth: until you’ve sold it yourself, no one else can. But here’s the upside: you don’t need
The Playbook for Using AI as a Founder Sales Coach Read More »
Right now, most founders are thinking about AI as a tool. Something you bolt on. Automate a process. Clean up a workflow. Save a little time. But that thinking is already outdated. In B2B marketing, AI isn’t a tactic anymore—it’s infrastructure. It’s the operating system. It’s the new baseline for how modern marketing orgs work.
AI in B2B Isn’t a Tactic—It’s the New Marketing Org Chart Read More »
Your calendar isn’t broken. You’re just managing it like it’s 2015. Manual scheduling. Double-booked calls. Forgotten focus time. Endless “Does this time work?” emails. If you’re a founder still managing your calendar manually, you’re leaving hours of focus, energy, and momentum on the table. The good news? AI’s got this. Why Founders Waste So Much
Calendar Combat: Win Back 10 Hours a Week with These AI Tools Read More »
Right now, generative AI is the loudest voice in the room.Everyone’s using it to write copy, build decks, create content fast. But if you’re leading a B2B team, here’s the truth: the AI that matters most isn’t the one writing for you.It’s the one thinking with you. Predictive AI—systems that forecast behavior, prioritize leads, and
Why Predictive AI Will Matter More Than Generative in B2B Read More »
Most founders are treating AI like a copywriter.The best founders are treating it like a co-founder. AI isn’t just a tool—it’s a thinking partner. A pattern detector. A strategic sounding board. But it only works if you ask it the right questions. The way you prompt determines the way it performs. Let’s break down how
AI as a Co-Strategist: How Founders Should Think About Prompts Read More »
AI is no longer just a buzzword—it’s a competitive advantage. But while most teams rush to use it for writing content, the real GTM value comes from applying it to strategic workflows. If you’re serious about using AI to accelerate pipeline and scale predictably, you need to focus on these three high-leverage areas. 1. Intelligent
The 3 High-Leverage Areas to Apply AI in Your Go-To-Market Read More »
AI and automation can scale faster than any human team ever could.But not everything should be automated. Not every message should be generated. Not every touchpoint should be “efficient.” In B2B marketing and sales, the best teams are building systems that know when to scale and when to stop—and deliver a human experience. Here’s a
Decision Frameworks for When to Automate vs. Humanize Read More »
