AI for Sales & Marketing

Focus groups are slow. Expensive. And half the time? They lie. People want to sound smart. They want to be liked. They nod along to your pitch—even if they’d never buy. In B2B, that’s lethal. You don’t need polite feedback. You need friction. Pushback. Real objections. That’s where AI personas come in. They give you […]

Traditional SEO focused on ranking in search engine results pages. Now, AI-powered answer engines like ChatGPT and Gemini provide direct answers, often bypassing traditional links. To stay visible, your content must be optimized for these new platforms. Understanding Answer Engine Optimization (AEO) AEO involves structuring your content so AI tools can easily extract and present

Most founders wait too long to get good at sales. They hire a rep. Maybe two. Hope one sticks. Avoid calls. Burn leads. Then scramble to “fix” it with copy tweaks or a new CRM. Here’s the hard truth: until you’ve sold it yourself, no one else can. But here’s the upside: you don’t need

Right now, most founders are thinking about AI as a tool. Something you bolt on. Automate a process. Clean up a workflow. Save a little time. But that thinking is already outdated. In B2B marketing, AI isn’t a tactic anymore—it’s infrastructure. It’s the operating system. It’s the new baseline for how modern marketing orgs work.

Your calendar isn’t broken. You’re just managing it like it’s 2015. Manual scheduling. Double-booked calls. Forgotten focus time. Endless “Does this time work?” emails. If you’re a founder still managing your calendar manually, you’re leaving hours of focus, energy, and momentum on the table. The good news? AI’s got this. Why Founders Waste So Much

Right now, generative AI is the loudest voice in the room.Everyone’s using it to write copy, build decks, create content fast. But if you’re leading a B2B team, here’s the truth: the AI that matters most isn’t the one writing for you.It’s the one thinking with you. Predictive AI—systems that forecast behavior, prioritize leads, and

Most founders are treating AI like a copywriter.The best founders are treating it like a co-founder. AI isn’t just a tool—it’s a thinking partner. A pattern detector. A strategic sounding board. But it only works if you ask it the right questions. The way you prompt determines the way it performs. Let’s break down how

AI is no longer just a buzzword—it’s a competitive advantage. But while most teams rush to use it for writing content, the real GTM value comes from applying it to strategic workflows. If you’re serious about using AI to accelerate pipeline and scale predictably, you need to focus on these three high-leverage areas. 1. Intelligent

AI and automation can scale faster than any human team ever could.But not everything should be automated. Not every message should be generated. Not every touchpoint should be “efficient.” In B2B marketing and sales, the best teams are building systems that know when to scale and when to stop—and deliver a human experience. Here’s a

In the B2B marketing landscape, AI is often heralded for its ability to generate content rapidly. However, its true potential lies in augmenting and scaling your strategic initiatives. By integrating AI thoughtfully, you can enhance decision-making, optimize campaigns, and drive sustainable growth. 1. Enhancing Decision-Making with Predictive Analytics AI can analyze vast datasets to identify