AI for Sales & Marketing

Video is the new sales deck. Whether you’re pitching investors, onboarding a lead, or personalizing outbound, video builds trust faster than text ever will. But most founders avoid it. They worry they don’t have the gear. Or the time. Or the “on-camera” energy. AI fixes that. Not by replacing you—but by scripting, supporting, and scaling […]

If you’re a B2B founder still avoiding sales calls—or improvising your way through them—here’s your fix. Sales roleplays work. But most are awkward, time-consuming, or fake. You don’t want to rehearse with someone who already knows your pitch. You need resistance. You need objections. You need pressure. That’s where ChatGPT comes in. When prompted correctly,

Let’s be honest. AI can write faster than you.It can repurpose content in seconds.It can even simulate buyer personas and recommend your next campaign. But that doesn’t mean it can run your marketing. At least, not the parts that matter most. As powerful as GPT-4o, Claude, and Perplexity have become, there are still things AI

There are too many AI tools. Every week, a new “must-have” launches. A new Chrome extension goes viral. A new category emerges. It’s overwhelming—and distracting. As a founder, your job isn’t to test every shiny object. It’s to build systems that compound your time, sharpen your thinking, and grow your pipeline. So after 12+ months

Let’s talk about the real shift in content distribution. Search isn’t dead—but it’s no longer king. AI tools like ChatGPT, Gemini, and Perplexity are now where buying journeys begin. And guess what powers those models? Your content. And more often than not, that content starts on LinkedIn. If you’re a B2B founder not treating LinkedIn

Let’s get something straight. GPT-4o isn’t just another upgrade. It’s a shift. It processes voice, vision, and text in real time. It acts more like a collaborator than a chatbot. And it’s faster, sharper, and more natural than anything before it. But here’s the thing: the founders who win with GPT-4o won’t be the ones

Let’s skip the fluff—your CRM isn’t just a digital Rolodex anymore. If it is, you’re leaving revenue on the table. Modern, AI-driven CRMs are transforming how we route, score, and close leads—no more spreadsheets, no more guesswork. These systems aren’t just storing data. They’re predicting outcomes and driving action. Here’s how top B2B teams are

Google isn’t your only search engine anymore. Buyers are now asking questions directly inside tools like ChatGPT, Gemini, and Perplexity. And those tools don’t deliver search results—they deliver answers. That shift breaks old SEO models. If your content is still written for traditional keyword rankings, you’re playing the wrong game. Let’s talk about how to

You don’t need a full-stack marketing team on Day 1. What you need is traction. That means clear messaging, consistent output, and a system to get in front of your ICP—fast. ChatGPT (or any solid generative AI tool) can be your first marketing hire—if you treat it like one. Not as a gimmick. Not as

Every founder has tried it. You open ChatGPT. Ask it to “write a blog post about B2B lead gen.”And what comes back? A bland, keyword-stuffed pile of fluff. It’s not wrong. But it’s not helpful either. And it definitely doesn’t sound like you. So you blame the tool. “AI content sucks.” You go back to