Video is the new sales deck.
Whether you’re pitching investors, onboarding a lead, or personalizing outbound, video builds trust faster than text ever will.
But most founders avoid it.
They worry they don’t have the gear. Or the time. Or the “on-camera” energy.
AI fixes that. Not by replacing you—but by scripting, supporting, and scaling your video output so you sound sharp and ship faster.
Let’s break down how to use AI to build founder-grade video pitches that actually work.
Why Video Pitches Work (Especially in B2B)
Video lets you:
- Show your face (which builds trust)
- Control your message (no misread tone)
- Compress a 15-minute deck into a 90-second story
- Stand out in a sea of text
But only if the message is tight. That’s where AI helps.
The Founder’s AI-Powered Video Pitch Workflow
Here’s the system I recommend for busy founders:
1. Use ChatGPT to Script Your First Draft
Prompt:
“Act as a B2B founder. Draft a 60-second video pitch introducing a platform that helps SaaS companies increase demo show rates. The tone should be confident, direct, and no fluff.”
Then tweak it with:
- Your ICP
- Your hook
- Your CTA
This gets you 80% of the way in 2 minutes.
2. Use AI to Improve Delivery
Feed your script into tools like:
- ElevenLabs (for voice refinement)
- Descript (for timing and editing)
- Veed or Synthesia (for more visual polish)
Need feedback on how you sound?
Prompt ChatGPT:
“Here’s my script and tone. What words feel too formal or too vague for a founder video pitch?”
Now you’re not guessing. You’re iterating with signal.
3. Create Video Variations for Funnel Stages
AI makes it easy to repurpose your core pitch into:
- A 15-second cold outbound opener
- A 30-second demo follow-up
- A 2-minute homepage welcome video
- A personalized recap for investors or late-stage buyers
Use ChatGPT to generate the variations:
“Shorten this video pitch into a 15-second version that still delivers the main hook.”
You can record all four in one sitting—and be done for the quarter.
4. Use AI to Title and Distribute
Prompt:
“Give me 5 headline ideas for this video pitch, optimized for LinkedIn engagement.”
Then ask:
“Draft a post introducing the video with a soft CTA to book a call.”
Your content engine just went from hours to minutes.
Pro Tips for AI Video That Doesn’t Feel Robotic
- Keep your edits loose—don’t over-polish your tone
- Maintain eye contact and natural pauses
- Don’t read a teleprompter. Use bullet points from your AI script as talking cues
- Remember: You’re not creating viral content. You’re building trust at scale
Final Word
AI won’t replace you in a video.
But it will make you show up more often, with sharper messages, and less friction.
Founders who use AI to script, iterate, and distribute video pitches don’t just sound better—they convert faster.
So hit record.
Let AI handle the hard part.
And go be the face of your brand.
