If you’re a founder trying to build trust at scale, LinkedIn video is your unfair advantage.
It’s fast. It’s personal. And done right, it fills your pipeline without cold DMs or ad spend.
Here’s how to build a lightweight, repeatable video system that turns your feed into a founder-led sales machine.
Why LinkedIn Video Works for Founders
- Trust accelerant: You show up as a real person, not just a logo.
- Pattern interruption: Video stops the scroll faster than text or images.
- Message control: You frame your solution in your own voice—not watered down by brand speak.
- Conversion trigger: Prospects reach out already pre-sold on your POV.
You’re not building an audience. You’re building a buying context.
The 3-Part Weekly Video Formula
1. Monday POV Video
Format: 60–90 seconds, direct to camera
Topic: Call out a broken belief or common problem in your niche
Example:
“Most B2B founders think demo no-shows are a sales problem. They’re actually a lead quality problem. Here’s why…”
Goal: Get your ICP nodding. And clicking Follow.
2. Wednesday Teach + CTA Video
Format: 90–120 seconds, screen share optional
Topic: Share a mini-framework or repeatable insight
CTA: Invite viewers to download a guide, book a call, or DM for access
Example:
“Here’s how we score leads using only behavior data and AI—not form fields.”
Goal: Show you’re not just a voice—you’re a solution.
3. Friday Story Video
Format: 2 minutes max, story-driven
Topic: Customer win, behind-the-scenes struggle, personal insight
Style: Candid, less polished, first-person
Example:
“I almost killed our first launch by overbuilding. Here’s what I’d tell every founder before hiring their first dev team.”
Goal: Make you relatable. Vulnerability builds trust faster than pitch decks.
Execution Checklist
- Shoot vertical (or square), good natural light, clean audio
- Add subtitles—most users watch with sound off
- Hook in the first 3 seconds
- Post natively to LinkedIn (no YouTube links)
- Engage in comments—this is where warm leads reveal themselves
What to Do This Week
- Record your first POV video on a myth in your industry
- Draft a simple content plan with 3 buckets: teach, story, CTA
- Use GPT to repurpose video scripts into LinkedIn posts and emails
- Block 30 minutes on Mon, Wed, Fri to shoot and post
- Reply to every comment for 48 hours after publishing
This isn’t about going viral.
It’s about being visible to the right buyers—on their scroll path, in your own voice.
