If you’re not turning your sales calls into content, you’re leaving leverage on the table.
Every demo, discovery, and objection is packed with real customer language, pain points, and insights your audience actually cares about. We use AI to turn those live conversations into repeatable, scalable content across the funnel.
Here’s how we do it.
Step 1: Transcribe the Call
Start with a clear transcript.
We record our Zoom or CRM-connected calls and run them through AI-powered transcription tools. Clean, speaker-labeled text gives us the raw material to mine themes, phrasing, and soundbites.
Pro tip: Time-stamp notable sections like objections, feature requests, or “aha” moments as you listen.
Step 2: Pull Strategic Insights
Once transcribed, we feed the call into a Custom GPT trained on:
- Our ICPs
- Common pain points
- Our voice and content style
Then we ask:
“Summarize the top three objections from this call.”
“Write a tweet-sized takeaway from this call.”
“Draft a blog intro based on the buyer’s problem.”
The AI doesn’t just summarize—it frames content from the prospect’s point of view.
Step 3: Generate Multi-Channel Content
From one sales call, we create:
- Blog Posts: “What this founder got wrong about attribution (and how we fixed it)”
- LinkedIn Posts: A punchy summary of the challenge + CTA
- FAQ Updates: Rewritten answers using the prospect’s actual language
- Email Follow-ups: AI-drafted nurture copy personalized to the segment
We don’t start with content calendars—we start with conversations.
Step 4: Distribute and Track Performance
We load this content into our channels (LinkedIn, blog, email), but more importantly—we link it back to the funnel stage and pain point.
That way we know:
- What objection-handling posts actually move deals
- Which emails are worth turning into automated nurture sequences
- What content to feature in follow-up demos
It’s content with purpose—not just output.
Why This Works
- It’s fast. No blank pages. Just real conversations and ready prompts.
- It’s aligned. Marketing speaks the same language as sales.
- It’s relevant. You’re writing what your audience actually cares about—because they said it.
- It’s scalable. One call = five assets. Every week.
What to Do This Week
- Record your next three sales calls
- Transcribe and highlight the top question, objection, and win
- Prompt your GPT: “Turn this objection into a LinkedIn post and blog outline”
- Publish the content. Track replies, reads, and sales feedback
- Build a workflow around what worked
Your best content isn’t in your Notion doc.
It’s already in your pipeline.
