Most businesses treat the thank you page as the end of the process. But it’s not just a confirmation—it’s an untapped Gold Mine. This page is a prime opportunity to build on the trust and credibility you’ve already established.
Think of it as a “Next Steps” page. By rethinking how you use it, you can guide leads to take another action, like scheduling a meeting or exploring additional offers.
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Why Your “Next Steps” Page Matters
When someone lands on this page, they’ve already taken a meaningful action, such as filling out a form or completing a survey. They’ve invested time and trust in your process. This moment of engagement is a unique opportunity to deepen that relationship.
Here’s what makes the next steps page so powerful:
- Leads Are Still Engaged: They’ve just completed an action and are open to more interaction.
- Trust Has Been Built: Completing the form or survey shows they trust your brand enough to share their information.
- The Timing Is Right: They’re already on your site and paying attention, so it’s the perfect time to guide them toward the next step.
Next Steps Page Optimization
Clearly Outline What’s Next
Don’t leave them wondering what will happen after submitting the form. Provide clear details on:
- When you will follow up.
- What they can expect from the next step.
- Any other relevant details about your process.
Add a Scheduling Link
Including a scheduling option for a discovery call, strategy session, or demo is increasingly acceptable—and effective in next steps page optimization. Make it easy for them to take the initiative and book time on your calendar.
Upsell or Cross-Sell
Use this page to offer additional resources or services. For example, teams wondering how to optimize thank you pages might link to a guide, video, or webinar that provides even more value.
Read More: 3 Key Elements of Successful Lead Generation
Keep It Simple and Focused
Avoid cluttering the page with too many options. Choose one or two key actions and make them easy to understand.
Small Changes, Big Impact
A well-designed next steps page doesn’t just confirm their submission—it drives further engagement and action. This simple shift in strategy can lead to increase conversions with next steps pages, and help you identify more qualified leads.
When you transform thank you page into a next steps page, you turn a basic thank you into a strategic touchpoint. The next steps page is your chance to keep the momentum going and move your leads closer to becoming customers.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
