Generating leads on LinkedIn doesn’t have to be complicated. With a straightforward approach, you can start connecting with your target audience and building relationships that turn into real business opportunities. Here’s a four-step method that outlines valuable LinkedIn lead-generation tips.
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1. Start with a Clear and Friendly Connection Script
When reaching out to B2B leads on LinkedIn, keep your message short, friendly, and professional. Avoid long explanations or sales language. Instead, introduce yourself in a way that’s easy to read and shows why connecting would be valuable.
Example Script: “Hi [Name], I came across your profile and really liked your recent post about [topic]. I’d love to connect and stay in touch!”
This approach to B2B leads on LinkedIn is simple, but it sets the stage for a positive first impression.
2. Follow Up with Value, Not a Sales Pitch
Once they accept your request, avoid jumping straight into a pitch. Instead, share a piece of content, insight, or something helpful related to their interests or industry. This shows you’re genuinely interested in building a professional relationship, not just selling.
Follow-Up Example: “Thanks for connecting, [Name]! I recently shared some insights on [relevant topic] that I thought might interest you.”
Offering value up front keeps the conversation warm and opens the door for future discussions.
3. Engage Consistently with Thoughtful Comments
One way to stay on your prospects’ radar is by engaging with their posts. This keeps you visible to them and others who follow them, making it more likely that your profile will get visits from the right people.
Engaging Comment Example: “Great points on [topic], [Name]! I’ve seen similar trends in my field, especially around [related topic]. It’ll be interesting to see how this plays out.”
By engaging meaningfully, you show your knowledge and build a reputation as someone worth connecting with.
Read More: 8 Steps to Build a Winning B2B Marketing Strategy
4. Track Your Results and Adjust Your Approach
Consistency is key in a simple LinkedIn lead generation strategy, but so is paying attention to what works. Track which types of messages, comments, or posts lead to responses and new connections. This helps you refine your approach over time for even better results.
Tracking Tip: Keep a simple spreadsheet or use a CRM tool to log your LinkedIn interactions. Record what scripts, follow-ups, and comments are generating the most interest.
As you collect insights, you can improve your outreach strategy based on what’s working best.
Get Leads Flowing with These Simple LinkedIn Lead Generation Tips
With these four steps, you can begin generating leads on LinkedIn. A steady and thoughtful approach keeps the process easy to manage and sustainable over time. Add value and stay consistent to make LinkedIn one of your best platforms for business growth.
Additional Resources
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
→ My Lead Generation Reading List
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
