If you want your website to stand out and attract leads, there are three critical areas to focus on. Prioritizing these will improve your site’s performance, keep visitors engaged, and encourage them to take action. It all starts with optimizing for performance, paying attention to above-the-fold content, and focusing on user experience (UX).
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1. Website Priorities for Business Growth
Website performance is essential because a slow site can drive visitors away. Today’s users expect fast-loading pages, and if your site takes too long, they’ll likely move on to a competitor. Other website priorities for business growth include page speed, user experience, and search engine rankings.
Tips to boost website performance:
- Compress Images: Large images slow down your site. Use compressed images that load faster without sacrificing quality.
- Limit Plug-ins and Scripts: Extra scripts and plug-ins can reduce load speed. Only use what’s essential to keep the site running smoothly.
- Optimize for Mobile: Many users visit websites on mobile. Ensure your site is optimized for a fast, user-friendly mobile experience.
A high-performing website encourages visitors to stay longer, explore, and ultimately convert.
2. Above-the-Fold Content Best Practices
Above-the-fold content is the part of your website that’s visible without scrolling. It is critical because it’s the first thing visitors see. Your goal should be to engage visitors immediately with a clear message and a call to action (CTA).
Here are some above-the-fold content best practices to keep in mind:
- Use a Strong Headline: Clearly state what your business offers in a few impactful words.
- Include a Clear CTA: Guide visitors to take action with CTAs like “Get Started,” “Learn More,” or “Contact Us” and make sure it’s highly visible.
- Feature Key Benefits: Quickly communicate why visitors should choose you. Focus on the main benefits that matter most to your audience.
When visitors instantly understand what your business does and how to take action, they’re more likely to engage.
Read More: Automating Lead Generation: Tools and Tactics for VCs and PEs
3. Improve User Experience (UX)
User experience (UX) is about making your site easy and enjoyable to use. If navigation is difficult, visitors won’t stay. Focus on a clean, simple design, to improve UX and drive conversions.
To Improve user experience (UX) on your site:
- Keep Navigation Simple: Make it easy for visitors to find what they need with clear, straightforward navigation.
- Make Text Easy to Read: Use readable font sizes and proper spacing to ensure text is scannable.
- Minimize Clutter: Avoid overwhelming visitors with too many options or visuals. A clean design helps people focus on your message.
Improving UX makes visitors feel comfortable on your site, which makes them more likely to take action.
Put These Priorities to Work for Better Results
Boost website performance, above-the-fold content, and user experience to create a website that serves as a powerful tool for your business. These elements work together to engage visitors, build trust, and drive conversions.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
