Creating LinkedIn content doesn’t have to be a challenge. By organizing LinkedIn content ideas into master topics and breaking them into smaller, focused pieces, you can create various engaging posts. This LinkedIn post-planning strategy saves time and keeps your content fresh and relevant for your audience.
Do you want to simplify your content creation process and improve your LinkedIn content creation strategies? Schedule a Discovery Call to learn how we can help you create high-impact LinkedIn content.
Start with Master Topics
A master topic is a broad theme that aligns with your expertise and audience interests. For example, if your expertise is in digital marketing, your master topics for LinkedIn content could include:
- Lead Generation
- SEO
- Content Marketing
From each master topic, you can create smaller, focused pieces of content by narrowing the scope. For instance:
- Lead Generation Master Topic: Create short posts about common lead generation mistakes or share quick tips to improve conversion rates.
- SEO Master Topic: Focus on actionable strategies like optimizing website load times or selecting the right keywords.
Breaking down master topics for LinkedIn content into bite-sized posts ensures your audience stays engaged without feeling overwhelmed.
Experiment with Content Formats
Use different content formats to add variety and appeal to your LinkedIn posts. Here are a few examples:
Short Posts
- Create concise updates that highlight a single tip or idea.
- Example: “Quick Tip: Add clear CTAs to your landing pages to improve lead conversions!”
Videos
- Record a short video explaining one part of your master topic.
- Example: A 60-second video on “The Top 3 Mistakes People Make in SEO.”
Infographics or Visuals
- Use simple visuals to explain complex concepts.
- Example: A chart comparing the impact of different lead generation strategies.
Read More: How to Use a Spark File to Boost Content Creation
Organizing LinkedIn Content Ideas for Consistency
To stay consistent, organize your content ideas in a way that’s easy to manage. Use tools like spreadsheets or content calendars for LinkedIn post planning and to keep track of:
- Master Topics: The broad categories you’ll focus on.
- Post Ideas: Smaller pieces of content for each topic.
- Formats: Whether it will be a short post, video, or infographic.
This approach ensures you always have a steady stream of LinkedIn posts ready to share.
Create Engaging LinkedIn Content That Stands Out
Organizing your ideas into master topics and smaller posts makes maintaining a consistent LinkedIn presence easier. You can keep your content engaging and dynamic by experimenting with different formats like videos and visuals. These LinkedIn content engagement strategies simplify your creation process and ensure you connect with your audience in meaningful ways.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
