In today’s digital space, grabbing attention is just the start. Promote audience engagement and encourage them to take action with content that offers value they can take away. Blog posts, LinkedIn updates, and YouTube videos are examples of actionable content that can turn readers into brand advocates and move them along the buying journey.
Want to create content that boosts your content marketing strategy and sales efforts? Schedule a Discovery Call today.
Why Valuable Takeaways Are Essential
Readers want more than just information; they want useful insights they can apply or share. Offer valuable takeaways that can be shared within their organization to empower your audience to become champions of your product or service. Strong takeaways build credibility and spark a deeper interest in what you offer.
Takeaways can include:
- PDF Guides: Easy-to-read summaries packed with key information.
- Slide Decks: Visually engaging and ideal for sharing in meetings.
- White Papers: In-depth resources that help decision-makers understand your product’s value.
These resources help your audience initiate conversations and gain support from others within their organization. A well-crafted takeaway can be the difference between a reader forgetting your post or using it as a tool to promote your brand internally.
What Makes a Good Takeaway?
Not all takeaways are created equal. To maximize their impact, your takeaways should be:
- Aligned with Your Main Message: Ensure that your takeaway reinforces the main points of your content. This keeps your message consistent and helps your reader retain essential information.
- Engaging and Interactive: Link the takeaway to other resources on your site that promote audience engagement and encourage readers to explore more. This deepens their understanding and increases the chance they’ll return to your content.
- Easy to Share: Create takeaways your audience can quickly pass along to their team, boosting your content’s reach.
For example, a concise PDF guide that highlights your products’ benefits and statistics can be invaluable. Have a ready-made resource that can help your readers make a compelling case when they need to build support from their peers or decision-makers,
Read More: How to Create a Simple Content Marketing Machine
Building Trust Through Actionable Content
Adding takeaways to your content shows you’re committed to providing value, not just promoting yourself. This approach helps establish trust and positions your brand as a reliable resource. When readers know they can count on you for valuable, easy-to-understand insights, they’re more likely to return and share your content with others.
Ensure your takeaways are:
- High-Quality: Make sure they’re clear and error-free.
- Jargon-Free: Use simple language that’s easy to read and understand.
When your takeaway material is simple and well-crafted, readers are more likely to use it and share it. This helps them become more familiar with your brand and more confident in its value.
Keep It Simple and Effective
Don’t overcomplicate your takeaways. The best ones are straightforward and provide immediate value. Options like checklists, key-point summaries, and short case studies make readers feel equipped and confident to share what they’ve learned.
Providing valuable takeaways makes your content more memorable and turns readers into brand advocates. This content marketing strategy extends your reach, strengthens your credibility, and supports your overall company goals.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
