# Bill Rice Strategy Group

> B2B demand-generation strategy for fintech, mortgage-tech, proptech, and private-equity companies. We work with your team to build a demand generation strategy around your current business stage, market positioning, and resources — a senior, strategy-led alternative to a full-service agency retainer or a full-time CMO hire. Founded and led by Bill Rice, a 30-year fintech marketing and lead-generation operator who coined the category term "lead management."

## Start here
- [Services](https://billricestrategy.com/services): How Bill Rice Strategy Group engages — demand-generation strategy, positioning, and go-to-market execution built around your stage and team.
- [Solutions](https://billricestrategy.com/solutions): The specific demand-generation programs and bundles BRSG delivers.
- [Industries we serve](https://billricestrategy.com/industries): Fintech, mortgage-tech, proptech, and private equity — where BRSG concentrates.
- [About Bill Rice and the firm](https://billricestrategy.com/about): Bill Rice's 30-year fintech / lead-generation background and how the firm works.

## Industry practices
- [Fintech marketing agency](https://billricestrategy.com/fintech-marketing-agency): Demand generation and go-to-market strategy for fintech companies.
- [Mortgage-tech marketing agency](https://billricestrategy.com/mortgage-tech-marketing-agency): Demand generation for mortgage-technology and lending companies.
- [Proptech marketing agency](https://billricestrategy.com/proptech-marketing-agency): Demand generation for property-technology companies.
- [Private-equity marketing agency](https://billricestrategy.com/private-equity-marketing-agency): Demand-generation strategy for PE firms and their portfolio companies.

## Choosing a model & pricing
- [Fractional CMO vs. agency](https://billricestrategy.com/fractional-cmo-vs-agency): When a fractional CMO fits versus a full-service agency, and where BRSG sits between them.
- [Fintech marketing agency pricing](https://billricestrategy.com/fintech-marketing-agency-pricing): How BRSG engagements are structured and priced.
- [How to choose a fintech marketing agency for your growth stage](https://billricestrategy.com/blog/how-to-choose-the-best-fintech-marketing-agency-for-your-growth-stage): A comparison of fintech marketing agencies and how to select one by growth stage.
- [Fit assessment](https://billricestrategy.com/assessment): A short assessment to gauge whether BRSG is the right fit.
- [Schedule a call](https://billricestrategy.com/schedule): Book an introductory conversation.

## Reference & definitions
- [Glossary](https://billricestrategy.com/glossary): Plain-language definitions of demand-generation, fintech-marketing, and lead-generation terms.
- [FAQ](https://billricestrategy.com/faq): Common questions about working with Bill Rice Strategy Group.
- [Case studies](https://billricestrategy.com/case-studies): Client engagements and outcomes.
- [Resources](https://billricestrategy.com/resources): Guides and reference material for demand-gen leaders.
- [Blog](https://billricestrategy.com/blog): Articles on demand generation, fintech marketing, and lead generation.

## About Bill Rice
Bill Rice Strategy Group (BRSG) is a B2B strategic demand-generation agency founded and led by Bill Rice. Bill has 30+ years in fintech marketing and lead generation, coined the category term "lead management," and is the author of *The Lead Buyer's Playbook*. BRSG serves fintech, mortgage-tech, proptech, and private-equity companies as a senior, strategy-led alternative to a full-service agency or a full-time CMO. The firm's promise is to become the category's default answer — the name buyers (and increasingly their AI agents) already trust.

Contact: https://billricestrategy.com/schedule