Most founders think content is a marketing problem.
It’s not. It’s a systems problem.
If you’ve got insights, offers, and a pipeline to feed—content is the engine. But that engine breaks fast without structure, velocity, and consistency.
Here’s how to build a repeatable, AI-powered content system in 90 days that actually drives business—not just blog views.
Phase 1: Days 1–30 — Strategy + System
✅ Define Your 3 Core Content Pillars
These are your go-to angles. Example:
- Problem → Solution
- Behind-the-scenes founder journey
- Tactical how-to that tees up your product
✅ Build Your Prompt Library
Train a Custom GPT on:
- Your voice
- Winning content examples
- Your customer personas and ICP pain points
This gives you repeatable, brand-aligned content drafts on demand.
✅ Create a Weekly Content Rhythm
You don’t need a content calendar. You need a cadence:
- Monday: Draft via GPT
- Tuesday: Edit & polish
- Wednesday: Publish
- Friday: Repurpose + schedule
Phase 2: Days 31–60 — Production + Publishing
✅ Launch Your First Content Series
Use a single insight (e.g., a sales call transcript) to spin up:
- A LinkedIn post
- A blog draft
- A lead magnet outline
- A nurture email
Keep inputs high-signal. Let AI do the lifting.
✅ Human Touch: Edit for Outcomes
Don’t post raw GPT output. Edit for:
- Positioning
- Voice
- CTA alignment
Content without editing is noise.
✅ Publish + Measure
Ship fast. Measure simply:
- Top-of-funnel → traffic, scroll depth
- Middle → form fills, time on page
- Bottom → booked calls, replies
Phase 3: Days 61–90 — Optimization + Scale
✅ Identify Top Performers
Pull top 3 content pieces by conversion or engagement.
✅ Double Down
- Turn them into a series
- Run a paid test
- Use as call scripts or onboarding content
✅ Scale With Reuse
The magic isn’t just in creating more—it’s in repackaging.
One good piece = 5 high-performing assets if you format it right.
What to Do This Week
- List your 3 best-performing LinkedIn or email pieces
- Drop them into your Custom GPT as examples
- Set a 3x/week content cadence
- Use AI to generate drafts, edit in 20 minutes, and publish
- Review weekly, adjust monthly
The best founders don’t “do content.”
They build content systems that do the work for them.
