LinkedIn Sales Navigator is one of the most powerful tools for finding and engaging with your Ideal Customer Profile (ICP). While it offers many features, one of the most effective is the Saved Search feature. This tool helps you narrow down prospects based on specific criteria and creates a dynamic feed of potential leads that match your ICP.
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Why Saved Searches Are Essential
Saved searches allow you to continuously refine and target your ICP within Sales Navigator. Unlike static lists, this tool dynamically updates your feed with new leads that meet your criteria. As prospects change roles, industries, or companies, your feed stays current, ensuring you always have fresh leads to work with.
This feature isn’t just for sales—it’s equally valuable for marketing teams targeting specific audiences with tailored content or campaigns.
Building Your Ideal Customer Profile (ICP)
Before diving into Sales Navigator, ensure you clearly understand your Ideal Customer Profile (ICP). This includes identifying characteristics such as:
- Company size: Small, medium, or enterprise businesses.
- Industry: Focus on industries most aligned with your product or service.
- Roles and titles: Target decision-makers or key influencers.
- Technology stack: Identify prospects based on the tools or platforms they use.
Once you have these details, you’re ready to start building your query.
Using Saved Searches in LinkedIn Sales Navigator
Here’s how to use Sales Navigator’s Saved Search feature to create a dynamic list of high-quality leads:
1. Access the Query Builder
In Sales Navigator, go to the Saved Search section and open the query builder. This tool lets you input specific criteria to filter leads that align with your ICP.
2. Refine Your Search
Use the filters to narrow down your audience. You can filter by:
- Location
- Company size
- Industry
- Role or job title
- Keywords (e.g., specific skills or technologies)
3. Build Your Feed
As you define your criteria, Sales Navigator creates a feed of people who match your ICP. This feed updates dynamically, so when new prospects meet your criteria, they automatically appear.
4. Save Your Search
Once you’ve fine-tuned your query, save the search. This allows you to revisit it easily and ensures you always have a curated list of leads to work from.
Pro Tip: You can set up multiple saved searches for different ICPs or segments. For example, create one search for SMB leads and another for enterprise-level prospects.
Why This Feature Is So Powerful
The Saved Search feature in Sales Navigator is often overlooked but incredibly valuable. Here’s why it’s a game-changer among lead generation tools:
- Dynamic Updates: Your feed stays current as prospects change roles or companies, ensuring you always have fresh leads.
- Precision Targeting: Filters allow you to zero in on prospects who meet your exact criteria.
- Time-Saving: Once set up, your feed delivers leads to you, eliminating the need for constant manual searches.
Read More: How to Make Your Outreach Emails More Effective
Integrating Sales Navigator with Your Outreach
Saved searches are most effective when integrated into a broader sales and marketing strategy. Here’s how to leverage them for maximum impact:
Start Connection Campaigns
Use your saved search results to launch LinkedIn connection campaigns. Reach out with personalized messages that align with the prospect’s role and industry.
Combine with Email Outreach
Export key details from your saved search results and add them to your CRM. From there, you can create tailored email sequences to engage prospects further.
Engage with Your Feed
Regularly check your feed for new prospects and engage with their content. Commenting, liking, or sharing their posts can create familiarity before reaching out directly.
Lead Generation Tools for Sales and Marketing
Sales Navigator’s Saved Search feature is a versatile tool that benefits both sales and marketing teams. It provides a dynamic way to find prospects, tailor your outreach, and ensure your efforts always target the right audience.
Defining your ICP, using precise filters, and integrating your results into your broader strategy can turn LinkedIn into a powerful lead-generation engine. Whether you’re running connection campaigns or email outreach, Saved Searches keeps your pipeline full of fresh, qualified leads.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
