Creating consistent LinkedIn content doesn’t have to be overwhelming. You can quickly generate high-quality post ideas with a structured approach and tools like ChatGPT. This article will show you how to start with a simple “seed idea” and expand it into a rich library of topics using core content pillars like problem-solving, education, and use cases.
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Start with a Seed Idea
The “seed idea” is your main topic that aligns with your goals and audience interests. For this example, let’s use “lead generation.” Start with a clear, focused topic to ensure all your LinkedIn content ideas are relevant.
Once you have your seed idea, you can apply three core content pillars to explore it from different angles:
1. Problem-Solving
- Identify challenges your audience faces with lead generation.
- Provide actionable solutions or advice.
Example Post Idea:
“Top 3 Mistakes Hurting Your Lead Generation Efforts (And How to Fix Them).”
2. Education
- Teach your audience something new about the topic.
- Break down complex ideas into simple explanations.
Example Post Idea:
“What Is Lead Generation? A Beginner’s Guide to Growing Your Pipeline.”
3. Use Cases
- Share real-world applications or success stories.
- Show how lead generation strategies work in practice.
Example Post Idea:
“How We Helped a Startup Double Its Leads in Just 30 Days.”
Multiply Your LinkedIn Content Ideas
With these content pillars for LinkedIn, one seed idea can quickly grow into many post ideas. Using tools like ChatGPT, you can:
- Ask ChatGPT to suggest 5 titles for each of your content pillars for LinkedIn.
- Expand those into detailed subtopics.
A single seed idea can result in 15 or more ideas ready for refinement.
Read More: How to Build a Strong LinkedIn Network for Meaningful Connections
Turn Ideas into Subtopics
Each content idea can be broken down further into subtopics. Here’s how:
- For problem-solving: Dive deeper into specific challenges, like improving email response rates or optimizing landing pages.
- For education: Focus on niche aspects, like what makes a lead magnet effective or how to use automation tools.
- For use cases: Share step-by-step processes or lessons learned from past campaigns.
This lead generation on LinkedIn process helps you create a steady stream of fresh, engaging content while maintaining focus on your audience’s needs.
Build a Scalable LinkedIn Strategy
Seed ideas, content pillars, and AI tools allow you to build an editorial calendar that delivers consistent value and promotes lead generation on LinkedIn. This structured approach ensures your posts are relevant, varied, and impactful.
Start with one seed idea and watch your content possibilities explode.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
