Business leaders should consider reviewing productivity lessons from Sam Altman. This CEO of OpenAI is a prominent voice in tech who often emphasizes the progress you can accomplish when you focus on impactful work. This philosophy, also championed by Elon Musk, revolves around directing energy toward tasks that truly move the needle.
While the concept is straightforward, applying it effectively can be nuanced. Here’s how I’ve adapted this approach to my daily workflow and transformed my productivity.
Want to streamline your workflow and focus on what matters most? Schedule a Discovery Call.
What Does “Impactful Work” Mean in Practice?
Impactful work means learning how to prioritize tasks effectively. For me, this translated into restructuring my daily focus around two clear priorities:
- Building an audience on YouTube and LinkedIn.
- Generating revenue for my agencies.
My focus on impactful work helped me create a system that reduces distractions and maximizes productivity.
How I Apply This Focus Daily
1. Building My Audience on YouTube and LinkedIn
I dedicate my energy to the creative and strategic aspects of content creation:
- Ideation: Generating ideas that resonate with my target audience.
- Scriptwriting: Crafting engaging and value-driven scripts for videos.
- Recording Videos: Producing high-quality content that builds trust and engagement.
I delegate everything else—editing, production, publishing, and optimization—to expert virtual assistants (VAs) and contractors. This allows me to focus on the high-value parts of the process while ensuring that the content is polished and consistent.
2. Generating Revenue for My Agencies
For my agencies, I focus exclusively on tasks that directly contribute to revenue growth:
- Sales Calls: Prioritizing meaningful conversations with prospects.
- Post-Call Follow-Ups: Delivering personalized follow-ups that keep the momentum alive.
I delegate or automate all supporting tasks, including:
- Outreach and lead generation.
- Scheduling and managing discovery calls.
- Crafting proposals and handling onboarding processes.
Read More: How Field Notes Help Me Stay Organized and Creative
The Results
I’ve seen measurable improvements in both areas by learning how to prioritize tasks effectively. My audience is growing faster than ever, and my agencies consistently generate more revenue. This streamlined focus has freed up mental energy and ensured that my efforts are spent where they matter most.
How to Apply High-Impact Work Strategies
Here are some high-impact work strategies to consider:
- Identify Your Priorities: Define your top two or three goals that directly contribute to your long-term success.
- Delegate, Automate, Eliminate: Determine which tasks you can offload to others or streamline with tools and systems.
- Focus Your Energy: Spend most of your time on high-impact work that drives results.
You can make meaningful progress without feeling overwhelmed by focusing your energy on impactful work and offloading the rest.
Are you ready to focus on what truly drives results? Start today and watch how quickly your priorities align with your goals.
Additional Resources
→ My Lead Generation Reading List
$100M Offers by Alex Hormozi
$100M Leads by Alex Hormozi
Expert Secrets by Russell Brunson
The Art and Business of Writing by Nicolas Cole
Founder Brand by Dave Gerhardt
Predictable Revenue by Aaron Ross & Marylou Tyler
The Challenger Sale by Matthew Dixon & Brent Adamson
→ My Sales & Marketing Stack
Notion (Productivity)
